themarketingdirectorsinc.com

Aletta Barnard

Analytical minds. Exceptional creativity. An in-depth understanding of the market. This is just the beginning of what you can expect from our team. When you work with us, you will experience first hand the art and science of residential marketing and sales. You will see why our clients consistently say that we are the best in the business.

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• David J. Tufts
• Aletta Barnard
• Allison Beldick
• Jennifer Calvo
• J. Dunn
• Betty Harbourt
• Stephanie Lane
• Vic Miller
• Sam Morgan
• Uri Vaknin

Aletta Barnard, Ph.D.

Director of Market Insights

With more than 10 years of experience in market research, Aletta has recently turned her focus to the real estate marketplace. As the Director of Market Insights, Aletta is responsible for providing timely intelligence to optimize the marketing and sales of our clients’ properties, via custom analysis and close tracking of market and competitive trends. Her expertise across a broad range of research tools and techniques ideally positions her to develop valuable insights for the exclusive benefit of our clients.

Prior to joining The Marketing Directors, Aletta was Sr. Manager of Corporate Market Intelligence at IBM Corporation. In her 9-year tenure at IBM, Aletta designed and managed multi-million dollar quantitative and qualitative market research programs focused on brand positioning and advertising effectiveness. Aletta was also responsible for identifying key market trends and growth opportunities for IBM’s senior marketing and strategy executives.

Aletta lives in Smyrna with her husband and son.

Education

• Denison Univeristy, B.A., Psychology
• Louisiana State University, M.A., Industrial/Organizational Psychology
• Louisiana State University, Ph.D., Industrial/Organizational Psychology