FISHER DEVELOPMENT ADDS FORREST SOLUTIONS AND CUSHMAN & WAKEFIELD TO CRYSTAL POINT TEAM

Posted on August 27, 2009 by themarketingdirectorsinc

JERSEY CITY, N.J. –- Fisher Development Associates has announced Forrest Solutions and Cushman & Wakefield as the newest members to the service and marketing teams at Crystal Point, the premier collection of 269 luxury condominium homes rising on Jersey City’s Hudson River waterfront.

Forrest Solutions has been retained to handle on-site staffing and concierge services at the 42-story building and Cushman & Wakefield has been named exclusive sales broker for the ground-floor riverfront restaurant commercial space at Crystal Point, according to Brian Fisher, a development principal.

“Both companies are key additions and play important roles as we work towards the completion of the Crystal Point building,” says Mr. Fisher. “The announcement of Forrest Solutions as the concierge provider means we’re growing closer to welcoming our first residents and offering the upscale, full-service lifestyle they desire.

“Retaining Cushman & Wakefield to handle the sale of our commercial condominium brings us one step closer to providing homeowners a five-star dining experience steps from their front door.”

Forrest Solutions will ensure residents at Crystal Point receive the ease and convenience of an on-site concierge available to handle daily tasks ranging from dog walking, maid services, dry cleaning and floral requests to concert and event tickets and discount car services.

“Crystal Point is poised to bring Manhattan-style living to New Jersey’s ‘Gold Coast’ and we’re excited to be a part of this magnificent building,” says Kate Post, President of Strategic Staffing Solutions for Manhattan-based Forrest Solutions. ”Our services and staff are designed to bring the same attributes of a New York City lifestyle experience into Jersey City and provide homeowners a state-of-the-art, hotel-style concierge within the condominium building.”

“We’ll also create relationships with respected vendors throughout Jersey City to ensure resident requests are met with the highest level of quality.”

The 5,570 square-foot ground floor commercial condominium at Crystal Point is now available for sale. The prime riverfront space is fully-approved for a restaurant with seating for 150 inside and 82 outside. The commercial condominium offers 225 linear feet of glass frontage overlooking Jersey City’s waterfront walkway with direct views of the ever changing Hudson River and New York City skyline. Parking will be available via the building’s on-site valet garage.

The unfinished shell space, which offers 13’ 2” from slab to slab, will be turned over to the buyer for build-out.

“This premier location offers a restaurateur a number of significant advantages, including a dramatic riverfront setting facing Manhattan, a vibrant waterfront walkway brimming with pedestrian activity, and close proximity to the Hudson Bergen Light Rail and several PATH stations and ferry terminals which will facilitate patrons on both sides of the river,” notes Thomas Citron of Cushman & Wakefield, who will be representing the building with Jose Cruz of Cushman & Wakefield’s East Rutherford office.

“In addition, it’s situated in a densely-populated urban area teeming with upscale residential buildings, a strong commercial hub and several hotels. Of course, the Crystal Point building itself offers a built-in customer base.”

For more information on Crystal Point’s commercial space, please call Thomas Citron of Cushman & Wakefield at 212-698-2657 or Jose Cruz at 201-460-3397.

Created by the renowned New York City architectural firm Gruzen Samton LLP, the distinctive design of the Crystal Point building maximizes its unrivaled waterfront location and creates homes with modern, open and furnishable living areas.

Crystal Point offers well-appointed one-, two-, and three-bedroom condominium homes. Sales continue to flourish at the stylish building as savvy homebuyers recognize the unique blend of limited-time Grand Opening prices from the mid-$400,000s, historically-low interest rates and lavish condominium designs that have created an incredible value and unsurpassed buying opportunity.

“Crystal Point offers the added advantage of rising on the final piece of developable waterfront land facing Manhattan,” Mr. Fisher points out. “This unrivaled location ensures homeowners will never have to worry about their unobstructed views of the ever-changing New York City skyline.”

Crystal Point’s distinctive, crystalline-style glass exterior was designed to maximize the building’s riverfront setting and reflect its exclusivity and diversity, notes Adrienne Albert, CEO of The Marketing Directors, Inc., Crystal Point’s marketing and exclusive sales agent. Inside, one-, two- and three-bedroom homes will range from 800 to 1,817 square-feet of well-designed living space complemented by a wide array of premium finishes.

Crystal Point’s superb amenities include the Crystal Spa which will feature a thermal bath, sauna, steam and treatment room. Residents will also enjoy a yoga/aerobics room, game room with billiard and poker table, state-of-the-art fitness center, lounge with catering kitchen and flat screen televisions, kid’s room and a screening room within the Crystal Club. There will also be an expansive outdoor deck overlooking the Hudson River and Manhattan skyline will feature a lap pool, hot tub, private cabanas and lounge chair seating, as well as a BBQ and dining area, fire pits with accompanying seating, a children’s play area and valet parking.

For additional information on the condominium homes at Crystal Point, please call 201-433-7778 or visit www.crystalpointcondos.com.

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Scott & Ashley: SHORE THING

Posted on August 24, 2009 by themarketingdirectorsinc

August 31, 2009

Scott & Ashley: SHORE THING

Ashley Tisdale checked into hot hotel Bungalow in Pier Village in Long Branch, N J., on July 31, joined by boyfriend Scott Speer six days later. The High School Musical star, 24, and her music-video director beau, 27, cozied up in an “Aloha” room (which boasts an oversized king bed) and spent Aug. 7 relaxing at Le Club, the private Jersey Shore Shangri-La for hotel guests. Then it was off to the chapel! But the nuptials weren’t their own: Sources tell OK! Ashley’s 27-year-old sister, Jennifer, was married in a wedding that day in nearby Rumson, N.J.

Tisdale Speer

Building On Experience And Trust: Marketing Directors, Inc.

Posted on August 20, 2009 by themarketingdirectorsinc

September 2009

Building On Experience And Trust
Marketing Directors, Inc.

You’re a developer and you’ve just run across, an empty, sizable plot of land. It’s full of rubble at the moment, but it’s located in a section of the City that seems promising for a new apartment building. But what kind of building? Co-op? Condo? Rentals? How many apartments and what size? Who are your prospects for living there? How do you find them, market to them, and sell to them?

If you are like hundreds of developers across the country, your first step is to call one company that has been the leading marketer and exclusive sales agent for top-of- the-line residential properties across the country for 30 years. You call The Marketing Directors Inc., and its CEO, Adrienne Albert.

“I ask for Adrienne’s opinion and input before I even buy a property,” says Allen F. Goldman, President of SJP Residential Properties. “Even before I meet with the architects, I’m meeting with Adrienne, and she’s quickly sketching out useful ideas. She is someone who can wave her hand and say ‘follow me!’ And many will, because they trust her.”

“This is a business of experience,” adds Trevor Davis, Managing Director of Davis Development Holdings LLC, “and Adrienne has an incredible amount of experience. She makes decisions regarding holdings in millions of dollars.”

Marketing Directors customarily becomes involved with developers at the earliest stage—when they are looking for a piece of land—and remains at the center of the project until its completion.

“We help the developers to know the highest and best use of the property,” explains Adrienne Albert. “We provide a program to the architect so the architect knows what to build. We critique the architect’s work to make sure it is the best product it can possibly be. We give parameters for finishes and specifications and we direct the work of the designer if there is one; if there isn’t, we step into that role and provide the finishes and specifications. It’s a carefully, thoroughly planned process,” she adds. ‘We know what everyone else in the market is doing.”

Says Jacqueline Urgo, President of Marketing Directors: “We conduct research every single day, on many different levels. Our company’s Market Insights division tracks every condominium closing in Manhattan, so we get a very pure, very accurate idea of what is happening in the for-sale marketplace. We look at sales, trends in sales, what types of homes seem to be garnering either a faster velocity or a higher return for the owners. And we do trend analyses to see where our buildings sit in the trend of pricing,”

“The goal of our research,” she says, “is to help a developer create a superior product for themselves and the end user. We put a great deal of time and effort to make sure that the product is the best it can be, for the market it is going after, within the budget that it is trying to achieve.

But further, this research also helps us deal with troubled projects that may be struggling in todays market. Our superior .sales team—together with our 30 years of experience— mean that we can be more effective in these challenging times.”

“There are many parts of the picture that have to come together,’ explains Albert. “We look at the building’s amenity programming and common spaces. We study the offering plan to make sure that the disclosure is as correct as it can be, and also to see that the attorneys who are looking to protect the developer are not so protective that they preclude a sale from taking place. We look at property management to make sure that the services that are provided are appropriate for the end user. If it’s too much, too expensive, that’s overkill. too little, and the owners don’t receive the lifestyle they’re looking for. We look to find that happy balance.”

Still another key service of Marketing Directors’ services is, as the firm’s name suggests, the marketing plan for the new property. “While the plan includes budgets and schedules, it also serves importantly to give the building an identity, a brand, all its own,” says Albert. “What will appeal most to the end user we have in mind? Is it a name that conjures up a particular quality, like elegance? Is it a street address, a desirable location? What will differentiate this building, get a buyers attention? Our recommendations are dictated by attracting the interest of our buyers, and, in the end, showing them how their lives are going to improve by living here. What is our strategy? Conventional sales? Velocity sales programs?”

The Marketing Directors not only creates the marketing plan, but also then becomes the team leader in hiring and supervising the suppliers who will implement it, The plan for a particular building might include print or on-line advertising, point-of-purchase materials, signage, cold calling, working through the brokerage community, and other means. Sums up Albert: “Whatever it takes, we do it!”

As potential buyers appear, the company moves into still another of its specialties: selling or leasing the individual units. “Everyone who sells or leases for us goes through training in these techniques, so they remain fresh and strong,” says Albert—and, adds Urgo, “so they are better tomorrow than they were yesterday.”

The firm assures that their home-buying clients, too, emerge from the process “better than yesterday.” “After the sale is made,” says Albert, “we help to coordinate the finishing of the building and the inspection by the homeowners or the people leasing, so they are happy about closing and moving in.”

Among buildings that the firm has recently represented are The Visionaire, Platinum, 45 Park Avenue, 200 Chambers Street, The Capri, and Atelier, Avonova, and Centria on the West Side.

The work of The Marketing Directors, however, extends far beyond Manhatran. “We work across the country,” notes Urgo, “not only throughout the US. Northeast and Canada, but also on projects on the West Coast, such as Seattle, Texas, Las Vegas, and now in Mexico. In addition, we have a major office in Atlanta that operates throughout the Southeast, in Florida, the Carolinas, Mississippi, Alabama, and Louisiana.”

Not only is The Marketing Directors recognized as premier in its field, but so is Adrienne Albert. She was inducted recently into the Hall of Fame of the National Association of Home Builders’ National Sales and Marketing Council and was named a Legend of Residential Marketing—the first woman so honored in the award’s 16-year existence.

“Anyone can do well and make money in a good market,” comments Dennis Brady, Executive Managing Director of Jack Resnick & Sons. “But show me the person who can make money and sell product in a bad market; that’s the person I want working with me. And Adrienne can do that.”

“People will always need to buy homes,” Albert sums up. “People’s lives change: they marry, they have families, they move. The key to success in our industry is to take advantage of these shifts. There is always opportunity, in good times or bad. The people who come out on top are the people who work hard and are creative. These are our clients and we’re proud to be a part of their teams.”

By Peter Haas

Adrienne Albert, Chief Executive Officer
The Marketing Directors
750 Lexington Avenue, 18” Fl.
New York, NY 10022
Tel: 212- 826-8822
Fax:212-826-1122
www. themarketingdirectorsinc. com

Duo

140 MAYHILL DEFIES THE ODDS; BERGEN COUNTY RENTAL BUILDING 90% LEASED DESPITE CURRENT ECONOMIC CONDITIONS

Posted on August 18, 2009 by themarketingdirectorsinc

140 Mayhill 17 SADDLE BROOK, N.J. — 140 Mayhill, the new upscale rental community in Bergen County’s Saddle Brook Township, has enjoyed a level of success that belies the current state of the rental market.

Just months after opening, an impressive 90% of the community’s 158 one-and two- bedroom homes have been leased, according to the Value Companies, which developed 140 Mayhill in a convenient location just eight miles west of Manhattan.

While a large selection of well-appointed interior layouts and competitive monthly rates starting in the $1,500s have much to do with the success of 140 Mayhill, a strong sense of community is also playing a key role in the rising appeal of this desirable suburban address.

“Like so many businesses, the prevailing economic conditions have also affected the apartment rental market,” says Jonathan Moore, vice president of business development at Value Companies. “That’s certainly not the case at 140 Mayhill, however, which has achieved a near-lease-up in a timeframe that would have been considered notable even during the height of the market.

“Several factors can be attributed to the success we’ve had,” Mr. Moore continues. “Of course, the ability to offer upscale homes in a commuter-friendly location just off Route 80 at rental rates much more reasonable than comparable buildings in nearby Hudson County is a prime consideration. However, also contributing is the close-knit, neighborhood environment that has emerged. There’s a great deal of social interaction taking place amongst the residents, particularly in the community’s amenity spaces, which enhances the overall lifestyle we’ve created here. The developer provides the space, but it’s the residents who make the community, and they’ve certainly done that here.”

Highlighting 140 Mayhill’s activity-rich living is the community’s professionally-furnished clubroom which was merchandised by prominent interior design firm Lita Dirks & Co. and includes a catering kitchen for private events and social gatherings, large flat-screen television, Ipod docking stations and ample room for entertaining. There’s also a fully-equipped fitness center which features top-of-the-line fitness machines and free weights, flat-screen TVs and a mirrored stretching room.

“This summer, we also completed the installation of our magnificent landscaping which includes an inviting entryway, lush flower beds and shade trees, and unveiled our dog walk and barbeque patio amenities,” adds Mr. Moore.

140 Mayhill offers 158 luxurious rentals homes ranging in size from 753 square-feet to 1,300 square-feet. Homes come complete with a host of designer features and appointments, including soaring nine-to-11-foot ceilings, elegant three-inch plank hardwood floors, gorgeous French doors leading to the homes’ private balconies, Bosch washers and dryers, spacious walk-in closets with custom-designed shelving, and gourmet kitchens with full GE stainless steel appliance packages, exquisite oak cabinetry, granite kitchen countertops, designer lighting fixtures and designer blinds.

“This community also offers the utmost in convenience,” says Jacqueline Urgo, President of The Marketing Directors, Inc., the marketing and exclusive leasing agent for 140 Mayhill. “Residents benefit from 24-hour on-site maintenance service and reserved garage parking adjacent to the building.”

An added advantage of 140 Mayhill is its location near major highways and transportation outlets which whisk commuters into Manhattan and the entertainment and business centers of northern New Jersey. The neighborhood is just minutes from the Garden State Parkway, Route 80 and highways 46, 4 and 17.

“Residents have easy access to nearby attractions and activities including shopping at Garden State Plaza and Riverside Square malls; sports entertainment at Giants Stadium and recreation at the Saddle River County Park and Otto C. Pehle Park, which offer baseball fields, tennis courts, bike trails and picnic areas,” Ms. Urgo points out. “We’re also just eight miles west of Manhattan, bringing some of the world’s finest restaurants, shows and cultural attractions within easy reach.”

Monthly rents for the remaining homes at 140 Mayhill currently begin from the $1,500s. Special limited time incentives are available on some of the homes, including one month’s free rent on a lease of at least 15 months.

140 Mayhill is a continuation of Value Companies’ proven track record of building and maintaining the finest rental communities in northern New Jersey. Also in Saddle Brook are the hugely successful Ten Sampson, a new 38-residence building and the 368-residence Saddle Brook Apartments, both of which have consistently enjoyed near 100 percent occupancy and are owned and managed by affiliates of Value Companies.

For more information or to schedule a private presentation of 140 Mayhill and its furnished model residences, please call 201-556-0140 or visit www.140mayhill.com. Interested prospects can also visit the 140 Mayhill leasing office seven days a week from 10 a.m. to 6 p.m.

About Value Companies
Founded in 1952, Value Companies is a leading real estate development, investment and management company headquartered in Clifton, N. J. The company currently boasts a portfolio exceeding 3,600 residential units located throughout New Jersey, Pennsylvania, New York, Texas and Florida. From suburban master-planned communities to urban infill redevelopment, Value Companies has embarked on $100 million in new development initiatives across the luxury rental, condominium and urban mixed-use sectors.
For more information, please contact Value Companies’ headquarters at 973-473-2800 or visit www.valuecompanies.com.
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BUYERS ADD UNIQUE BUILDING DESIGN AND OPEN FLOORPLANS TO LONG LIST OF REASONS TO PURCHASE AT CRYSTAL POINT IN JERSEY CITY

Posted on August 12, 2009 by themarketingdirectorsinc

JERSEY CITY, N.J. –- Crystal Point, the dazzling collection of 269 homes rising on Jersey City’s Hudson River waterfront, is earning rave reviews from discriminating homebuyers for much more than its five star resort-style amenities and unrivaled Hudson River and Manhattan skyline views.

Recent purchasers at the magnificent 42-story building situated directly on the river’s bank have cited the strong appeal of its interior condominium living spaces and unique building layout as additional reasons for purchasing at Crystal Point. Created by the renowned New York City architectural firm Gruzen Samton LLP, the distinctive design of the Crystal Point building maximizes its unrivaled waterfront location and creates homes with modern, open and furnishable living areas.

“Unlike many high-rise developments which often seem cavernous with long hallways, we split the Crystal Point plan in half with elevators positioned in the middle of the residential floors to create short corridors and provide a very intimate feel,” says Jordan Gruzen (FAIA) of Gruzen Samton, which designed Crystal Point for its developer Fisher Development Associates. “We utilized multiple façade planes to break up the building‘s mass and ensure that every home had magnificent views. Each condominium residence was designed so from the moment the front door is opened, one is aware of the views and the light emanating from the water.

“The layouts of the homes themselves provide large rooms and sprawling living spaces that are open, airy and extremely functional.”

Homebuyers at Crystal Point are also comforted knowing they are purchasing an upscale condominium home from a development partnership led by a private, family-run real estate industry leader with a distinguished history of residential and commercial success and strong financial status.

Fisher Development Associates has more than 30 years of experience and has been responsible for signature buildings and complexes which dot the skylines of cities stretching from Headquarters Plaza in Morristown, N.J. and Battery Park City in Manhattan to the Westport Office Park in Westport, CT. In Jersey City, the company has already completed two of the most impressive residential addresses in the downtown district, Liberty Towers – two-high rise rental buildings featuring 648 luxury apartments and 24,000 square feet of retail space – in 2003 and Liberty Terrace, a 119-home for sale condominium building, in 2006.

“Buyers appreciate that we’re a strong, diversified company that that not only develops new residential and commercial projects, but is also involved in all aspects of property management, including maintenance, leasing, tenant relations and finance,” says Brian Fisher, a principal of the firm which bears his name. “They’ve also seen first-hand the high-quality, residential buildings we’ve introduced just blocks from Crystal Point at Liberty Terrace and Liberty Towers and feel assured they will receive incredible value and the home of their dreams in this building.”

Crystal Point features a crystalline-style glass exterior and has been designed to maximize the building’s waterfront setting and views of the ever changing Manhattan skyline. Each home will have water views — a rare advantage experienced only at Crystal Point. Inside, homes will range from 800 to 1,817 square-feet and offer an array of premium finishes. Residents will also benefit from free on-site parking.

“Features will include kitchens with Italian Pedini wood and glass cabinetry, sparkling quartzite counters, under-cabinet task lighting, full height pantries, islands with breakfast bars and a full Jenn-Air appliance suite,” points out Adrienne Albert, CEO of The Marketing Directors, Inc., Crystal Point’s marketing and exclusive sales agent.

“Floor-to-ceiling windows will drench the homes in natural light and many of the residences will offer river front balconies. Each residence will also have SMART home technology capabilities and a washer and dryer.”

Crystal Point’s superb amenities include the Crystal Spa with a thermal bath, sauna, steam and treatment rooms. Residents will also enjoy a yoga/aerobics room, state-of-the-art fitness center, lounge with flat screen televisions, game room with billiard and poker tables, children’s play room and a screening room within the Crystal Club.

“An outdoor deck overlooking the Hudson River will feature a lap pool, hot tub, private cabanas and lounge chair seating, as well as a BBQ and dining area, fire pits and a children’s play area,” Ms. Albert says. “The building will also offer a professional concierge, valet parking and lobby level restaurant.”

Crystal Point is conveniently located between the Paulus Hook and Newport sections of Jersey City and steps from PATH trains at both Exchange Place and Newport with direct access into New York City and a Light Rail station.

Three professionally-decorated model homes that provide a first hand account of the crystal clear Manhattan views that separate Crystal Point from its competition are now available to tour by appointment only. For additional information on Crystal Point, please call 201-433-7778 or visit www.crystalpointcondos.com.

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HOMEBUYERS RECEIVE TREMENDOUS VALUE AT VESTA HOBOKEN

Posted on August 11, 2009 by themarketingdirectorsinc

face Upscale Boutique Condo Offers Summer Pricing From $595,900 On Popular Design

HOBOKEN, NJ – Homebuyers seeking a dynamic lifestyle mix of upscale living spaces and urban appeal can benefit from an exceptional purchasing opportunity and sizeable savings from now until Labor Day at Vesta Hoboken.

This attractive mid-rise building has recently released one of its most popular condominium designs with an available special summer incentive, according to The Vesta Group, which is developing the boutique 16-residence building in the historic Hudson County City in joint venture with Jesan LLC. Priced from just $595,000, the two-bedroom, two-bathroom home offers 1,296 square feet of luxurious living space complete with a variety of upscale selections and interior design features.

“This incredible opportunity provides homebuyers the security to proceed with confidence in buying the home of their dreams,” notes Marsha LaTessa, a principal of The Vesta Group. “The limited-time pricing incentive provides buyers with an incredible value when purchasing this home, but also the opportunity to enjoy Vesta Hoboken’s well-appointed designs and location in one of New Jersey’s favorite cosmopolitan destinations where restaurants, entertainment, business and nightlife are all within walking distance.”

Two-bedroom homes at Vesta Hoboken are priced from $595,000 — which includes on-site private parking — and range in size from 1,142 to 1,492 square feet. Amenities include floor-to-ceiling windows, wide plank fumed oak flooring throughout the living area, central heating and air conditioning, nine-feet ceiling heights, spacious terraces in select homes, video intercom system, open gourmet kitchens with appliances from KitchenAid’s Architect Series II, contemporary white high-gloss cabinetry, and Carrera marble countertops. Sumptuous master bathrooms are clad in limestone and Italian tile with stone flooring and large walk-in showers.

Three-and four-bedroom duplex penthouses at Vesta Hoboken offer from 2,213 to 2,351 square feet of sensational living space, large terraces, fireplaces and three baths, indicates Jackie Urgo, President of The Marketing Directors, Inc., the building’s sales and exclusive marketing agent.

The Vesta Hoboken living environment is crisp and contemporary, inviting and comfortable. Such style and substance have made this building one of Hoboken’s most sought-after residential addresses.
“Vesta Hoboken will also be the first building in Hoboken with Video Doorman technology,” says Ms. Urgo. “Groceries, dry cleaning, UPS and Fed-Ex will all be delivered and waiting for you when you get home.”

Residents will be able to enjoy all of the city’s exciting appeal, including a vibrant downtown atmosphere, classic urban charm, extensive public transportation, and a close proximity to Manhattan. The PATH, Ferry and Light Rail are all easily accessible.

“Hoboken is an extremely pedestrian-friendly town due to the close proximity of its wide variety of schools, shops and retail,” notes Ms. Urgo, “and Vesta Hoboken is well-located to take advantage of everything this great city has to offer.”

Vesta Hoboken is 63% sold, a true testament to the public’s attraction to its luxury, value and appeal. The first homeowners at Vesta Hoboken are preparing to close on and move into their new condominium homes at the building shortly.

Vesta Hoboken represents a new alternative for area homebuyers, including truly spacious homes with sleek and modern interiors and dynamic surroundings. The building’s striking exterior is notable for its deep gray brick façade with a reflective gunmetal finish – a contemporary interpretation of traditional Hoboken architecture. The finished lobby is lined in chiseled white quartz and features Capiz shell chandeliers and Italian flooring with a pale steel patina. Residents will enjoy on-site parking, a private gym, a lounge and individual storage units.

Homebuyers can now visit the off-site sales center for Vesta Hoboken. Situated just steps from the actual building at 552 1st Street at the intersection of First and Madison Streets, the sales center provides a well-rounded sales experience and introduction to this vibrant neighborhood setting. For more information on Vesta Hoboken, please call (201) 610-0609, or visit www.vestahoboken.com.

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THE MARKETING DIRECTORS, INC. TAPPED TO OVERSEE SALES AT HENLEY ON HUDSON

Posted on August 5, 2009 by themarketingdirectorsinc

Henley on Hudson at Port Imperial, a collection of European-inspired homes located along the Hudson River in Weehawken, N.J. facing midtown Manhattan.

WEEHAWKEN, NJ — The Marketing Directors, Inc. has been appointed the Marketing and Exclusive Sales Agent for Henley on Hudson, a collection of European-inspired homes located along the Hudson River in Weehawken, N.J. facing midtown Manhattan.

The Manhattan-based firm has been a fixture in the industry since 1980 and brings an impressive resume of overseeing the marketing and sales of some of the region’s most prominent and successful residential properties.

The company’s unique skill set and depth of experience, particularly in challenging markets, drew the attention of joint venture partners Lennar Urban and Roseland Property Company which are developing Henley on Hudson’s 164 residences situated within Port Imperial, one of the country’s largest master-planned developments.

“The climate has changed and we’re bringing in a company that has a proven track record of formulating innovative, relevant and well-managed programs that address various market conditions,” notes Michael Skea, Director of Operations for Lennar Urban’s Northeast Division.

“We believe their extensive in-house capabilities, coupled with their focus on new construction, multi-family product and wealth of experience in the marketplace, will have a profound impact on sales activity as we complete the community’s development and sales campaigns which have thus far resulted in 54 closings.”

Henley on Hudson is the second Port Imperial assignment for The Marketing Directors, which previously helped engineer the sell out of The Brownstones, 42 ultra-luxury waterfront homes also located in Weehawken.

“We’re delighted to return to Port Imperial and are excited to be a part of the sales and marketing effort for Henley on Hudson, one of the crown jewels along New Jersey’s prestigious ‘Gold Coast’,” says Jacqueline Urgo, President of The Marketing Directors, Inc., which has sold more than $29 billion worth of residential real estate since its founding.

“Port Imperial is one of the most remarkable mixed-use developments in the country and represents an awe-inspiring effort to plan and execute the integration of thousands of upscale residences, first-class retail services, superb amenities and convenient mass transportation options — all on a site that boasts some of the best views in the world. Henley on Hudson furthers that ambitious effort with a combination of architecturally-distinctive homes, exciting amenities and a breathtaking riverfront position that distinguishes it from the marketplace. It’s now our job to convey that to the public with a customized approach that achieves our client’s goals.”

Henley on Hudson is comprised of classic multi-level brownstones, expansive condominium residences and luxurious penthouses featuring from 1,716 to 3,744 square feet of living space at prices ranging from $1.35 million to $2.6 million.

Onsite amenities include the Club at Henley, a 6,000 square-foot clubhouse featuring a club room, theater room, billiards and gaming lounge, state-of-the-art fitness center, Yoga/Pilates room and a Children’s Play Studio.

An abundance of open space can be found within Henley on Hudson and throughout Port Imperial for active and passive recreation, including tree-lined walking and jogging paths and English gardens. Residents also enjoy nearby boutique shops, restaurants and services, while the Port Imperial Ferry Terminal provides direct service to Manhattan and the Light-Rail station offers access to towns throughout the “Gold Coast.”

For additional information on Henley on Hudson and to schedule an appointment to tour the three furnished brownstone and penthouse model homes, please call (201) 864-7788, or visit the community’s website at www.henleyonhudson.com. The community’s onsite Sales Center is located at 2 Henley Place and is open daily from 10 a.m. to 6 p.m.

About The Marketing Directors

The Marketing Directors is a full service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development serving many of the industry’s most prominent developers across the United States and Canada since 1980. The company is led by founder Adrienne Albert, who was inducted into the National Sales and Marketing Council of the National Association of Home Builders (NAHB) Hall of Fame as a Legend of Residential Marketing in 2009 — the first woman to be inducted into the “Hall” in its 16-year history. David Tufts leads The Marketing Directors, SE formed in 2007. Jacqueline Urgo leads the NE operation. The Marketing Directors presently represents condominium developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, Alabama and North Carolina. For more information, call 212-826-8822 or visit www.themarketingdirectorsinc.com

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The Marketing Directors

The Nation's Most Powerful Residential Marketing, Sales and Leasing Force

Monthly Archives: August 2009