VESTA HOBOKEN KICKS OFF FALL WITH DEVELOPMENT AND SALES MILESTONES

First Residents Move-Into Boutique Condo Building

Vesta Hoboken extHOBOKEN, N.J. – Vesta Hoboken will kick off fall with several important development and sales milestones at its boutique 16-residence building in this historic Hudson County city.

Most notably, a new, fully-furnished on-site sales center is expected to debut this September at the luxurious condominium community. The state of the art facility – which opens with 63% of the upscale homes already sold – will be located in the handsome corner building at 609 Observer Highway on Hoboken’s burgeoning south side.

“Even without the benefit of an on-site center, buyer activity during our pre-sale campaign far exceeded our original expectations,” notes Marsha LaTessa, a principal of The Vesta Group, which is developing Vesta Hoboken in joint venture with Jesan LLC. “With the sales office opening in the building, visitors can see that we’ve created one of Hoboken’s most desirable residential addresses by combining a cutting-edge exterior façade with sleek and modern interiors lined with the latest designer finishes and appointments,”

“They can experience the incredible value, comfort and appeal of this building, while obtaining an up close look at the dynamic lifestyle created by the historic surrounding neighborhoods that have made Hoboken one of the area’s most desirable urban settings. Once interested prospects observe these magnificent homes in our building first-hand, we expect to complete our sales program in short order.”

The noteworthy announcements do not end there, indicates Ms. LaTessa. Vesta Hoboken will welcome its first residents this month signifying the building’s transition from the developmental phase to an active, lived-in destination.

Two-bedroom homes at Vesta Hoboken are priced from $595,000 — which includes on-site private parking — and range in size from 1,142 to 1,492 square feet. Open gourmet kitchens include appliances from KitchenAid’s Architect Series II, contemporary white high-gloss cabinetry, and Carrera marble countertops. Sumptuous master bathrooms are clad in limestone and Italian tile with stone flooring and large walk-in showers. Amenities include floor-to-ceiling windows, wide plank fumed oak flooring throughout the living area, central heating and air conditioning, nine-feet ceiling heights, spacious terraces in select homes and a video intercom system.

Three-and four-bedroom duplex penthouses at Vesta Hoboken offer from 2,213 to 2,351 square feet of sensational living space, large terraces, fireplaces and three baths, indicates Jackie Urgo, President of The Marketing Directors, Inc., the building’s exclusive sales and marketing agent.

“Vesta Hoboken will also be the first building in Hoboken with Video Doorman technology,” says Ms. Urgo. “Groceries, dry cleaning, UPS and Fed-Ex will all be delivered and waiting for you when you get home.”

Residents will be able to enjoy all of the city’s exciting appeal, including a vibrant downtown atmosphere, classic urban charm, extensive public transportation, and a close proximity to Manhattan. The PATH, Ferry and Light Rail are all easily accessible.

“Hoboken is an extremely pedestrian-friendly town due to the close proximity of its wide variety of schools, shops and retail,” notes Ms. Urgo, “and Vesta Hoboken is well-located to take advantage of everything this great city has to offer.”

Vesta Hoboken represents a new alternative for area homebuyers, including truly spacious homes with sleek and modern interiors. The building’s striking exterior is notable for its deep gray brick façade with a reflective gunmetal finish – a contemporary interpretation of traditional Hoboken architecture. The finished lobby is lined in chiseled white quartz and features Capiz shell chandeliers and Italian flooring with a pale steel patina. Residents will enjoy on-site parking, a private gym, a lounge and individual storage units.

For more information on Vesta Hoboken, please call (201) 610-0609, or visit www.vestahoboken.com.

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N.J. development company to invest $150M to build 800 rental units at former Navy base

Staten Island AdvanceSeptember 17, 2009

N.J. development company to invest $150M to build 800 rental units at former Navy base

STATEN ISLAND, N.Y. — David Barry, president of Ironstate Development Company, first considered building apartments on the Staten Island waterfront when young Islanders started showing up at his brand-new mixed-use development on the waterfront in Long Branch, N.J.

Pier Village includes 550 apartments along with restaurants, stores, a Gold’s Gym and even a specialty olive oil shop. And the developers recently built a boutique hotel there.

“We were attracting a lot of Staten Islanders, and I started thinking about what was happening on the waterfront on Staten Island,” Barry recalled earlier today, shortly after a press conference at the Stapleton home port.

Not a lot was happening until Ironstate expressed interest.

Barry joined Mayor Michael Bloomberg, the borough president and other local leaders in announcing that the Hoboken-based development company will invest $150 million to build 800 rental units at the former Navy base, along with stores and restaurants on the ground floor of the development. Ironstate is buying seven acres at the home port from the city for $12 million.

In return, the city will invest $33 million to build a waterfront esplanade and improve the streets leading from the home port to Stapleton as part of the long-awaited first step of home port redevelopment. City officials are also counting on the apartments to draw one segment of population the borough is losing: Its young people.

A 2007 study commissioned by the Staten Island Economic Development Corp. and conducted by the Center for an Urban Future found that even as the borough grew faster than any part of the city during the 1990s, it simultaneously lost 5 percent of its younger residents, or people 18 to 34 years old.

“You want to keep your young people, your best and your brightest and those with enthusiasm and those who are going to take older people like me and challenge us. You want to have them stay here,” the mayor said. “Keeping them here will just create jobs one after the other, and that’s a good thing, it builds on itself.”

Rents for the apartments, which should be completed by 2013, are likely to start at around $1,200 for a one-bedroom and $1,500 for a two-bedroom, with prices topping out at about $1,900, Barry said.

“I think this project is going to enhance the reputation and lifestyle of Staten Island,” he added.

He also said he believed the market had reached bottom, making it a good time to develop new projects.

City officials have said they will make improvements in local streets and put up money for long-term maintenance of a waterfront esplanade at the home port.

And Borough President James Molinaro, who earlier this year introduced the developer to the city, said that he had allocated $1 million from his budget to refurbish the nearby Stapleton train station.

Molinaro called it the biggest one-time development in the history of the borough. “Everybody wanted this to happen,” he said of the home port plan.

He was joined at the home port earlier today by state Sen. Diane Savino (D-North Shore/Brooklyn), Assemblyman Matthew Titone (D-North Shore) and Councilman Kenneth Mitchell (D-North Shore).

Realtor John Pitera of Casandra Properties was also on hand for the announcement. Ironstate reached out to Casandra Properties when it first inquired about the Island.

Pitera represented developer Leib Puretz, who was putting up several new buildings on the North Shore waterfront when the market crashed and Puretz was unable to refinance his developments.

Pitera said he expected Puretz to overcome foreclosure and finish those projects, including one at nearby Bay Street Landing, another waterfront community.

“In the not-too-distant future there will be people in those beautiful buildings,” he said.

City officials said home port construction will generate 1,100 temporary jobs and 150 permanent ones, with the entire development expected to generate $90 million in revenue for the city over the next 30 years.

But John Luisi, Molinaro’s Democratic opponent in the race for borough president, said the city has failed to deliver on repeated promises to redevelop home port.

“I would like something to finally happen there, however, when something is announced immediately before an election, I’m very skeptical of their motive and their ability to actually carry it out,” he said.

— Contributed by Karen O’Shea and Peter Spencer

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Hoist ‘W’ flag at the home port

Staten Island Advance
September 16, 2009

Hoist ‘W’ flag at the home port
Jersey firm behind posh hotel to buy land and build 800 units keyed to young renters

By KAREN O’SHEA

A New Jersey company that developed the swank W Hotel and residences on the Hudson, the Trump Plaza in Jersey City and amenity-packed apartments on River Street in Hoboken, is in contract to buy part of the Stapleton home port from the city to build 800 rental units there.

As part of the nearly $12 million contract, Hoboken-based Ironstate Development, a key player in shaping New Jersey’s Gold Coast communities, will carry out the first and very-long-awaited step in remaking the former Navy military base in Stapleton, city officials said yesterday.

“I think they are serious and accomplished developers, and I think it’s a great sign for Staten Island and the city that developers who have not built in the [New York] area before are interested

in doing so,” Seth Pinsky, president of the city Economic Development Corp., said in an interview with the Advance.

“The first two parcels will have about 800 rental units and will target young Staten Islanders, which we think is a very important market to target. There is a concern that a lot of individuals and families are leaving Staten Island, and part of it is because there are not really housing opportunities that meet their needs,” added Pinsky.

The Advance reported in June that Applied Development Company, the former name for Ironstate, was eyeing the home port and in discussions with the city about a possible deal. Mayor Michael Bloomberg will join the borough president, the developer and other elected officials today for a formal announcement at the home port.

Construction is expected to start in a year’s time, after the courts and police using space there are relocated, Pinsky said. Two residential buildings of five to six stories each will go up on 7.5 acres at the center of the former home port, an area closest to the Stapleton train station.

Another 30,000 square feet of retail space and 600 parking spaces will complement the apartments.

The city, meanwhile, will build out a waterfront park in front of the buildings, as well as make lighting, sidewalk and aesthetic improvements to Front Street and connecting ones such as Prospect, Water, Canal and Wave streets.

The EDC hopes that by building apartments for young people and creating a residential community where none existed before, more development of the kind outlined by the home port task force will follow. In 2007, the EDC sought but found no takers to build a banquet hall, recreation center and hotel at the home port.

Even the original 350 planned housing units was increased to spark developer interest. The units also shifted from for-sale to rentals. Pinsky said that’s partly because it’s more difficult to get financing right now to build ownership housing.

“Although it’s not exactly what had been envisioned, we think that it meets the primary goals that the [home port] task force set forth,” noted Pinsky. “And we think, more importantly, that this is a viable plan in a very difficult market.”

“The way we are developing these two parcels leaves open the possibility of the other uses, and, in fact, I would argue makes them more likely,” he added.

Borough President James Molinaro agrees.

Molinaro met with Ironstate Development and vetted the company before arranging a meeting with EDC.

He said Realtor James Prendamano of Casandra Properties, which has marketed hundreds of new residential units on the North Shore, approached him about the Hoboken developer.

Discussions on the home port started earlier this year.

“It’s amazing that we were able to do this at this time,” Molinaro said yesterday.

The hobbled economy and troubled residential market socked the North Shore just as residential developers were finally realizing its waterfront potential.

Developer Leib Puretz built two new residential buildings along the waterfront, converted a third to condominiums and was in the process of developing other properties when the credit market dried up. He was unable to refinance loans and foreclosure proceedings started.

Both Pinsky and Molinaro said yesterday that Ironstate’s commitment is a sign that things are changing and could encourage more private investment in the area.

“This will give an injection to the whole area,” Molinaro added.

Construction Progress on Crystal Point Condos in downtown Jersey City

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Crystal Point, the iconic new 42-story condominium building on Jersey City’s Hudson River Waterfront, is nearing completion,. For more infomation on the building, please click here or call 201-433-7778.

Crystal Point Virtual Tour

Crystal Point Balcony NightCheck out a virtual tour of the upscale condominium homes at Crystal Point in downtown Jersey City. The soaring 42-story building on the banks of the Hudson River features 269 residences and resort-like amenities. Check out a virtual tour of the homes here.

GATECRASHER: W HOTEL

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Wednesday, September 2, 2009

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- Jets teammates Donald Strickland and James Ihedigbo must be rolling in dough. The best-bud ballers, who beat the Giants on Saturday, checked out matching luxury condos at the W Hoboken on Monday night. The fancy digs go for upwards of $2 million. Later, they celebrated their potential new homes at the hotel’s Chandelier Room. Now that’s the good life.