New Luxury Residential Communities In New York City And Along
New Jersey’s Gold Coast See Increased Traffic And Sales
NEW YORK, NY – The housing market pendulum has finally begun to shift and under the direction of The Marketing Directors, Inc., several new luxury residential communities in New York City and along New Jersey’s Gold Coast have experienced a significant increase in traffic and sales.
The Visionaire — Battery Park City’s celebrated Platinum LEED Certified “Green” building — is an apt case in point, registering over 26 sales since the beginning of the summer, while 19 luxury condos have been sold at Midtown’s Platinum in the past four months — including seven sales in November.
Just across the river, New Jersey Gold Coast communities Henley on Hudson and Crystal Point are mirroring the success of their big city counterparts.
Rising along the Hudson River in Weehawken, N.J. facing midtown Manhattan, Henley on Hudson, which is part of Port Imperial, one of the country’s largest master-planned developments, has recorded 11 sales recently — all over $1 million. Crystal Point, the iconic 42-story waterfront building rising in Jersey City’s sought-after downtown area, is the site of 35 condominium sales in the last eight weeks.
“Over the past few months we have seen many signs pointing to a resurgence in the housing market, among them being the influx of both new homebuyers and those who took themselves out of the market but are now returning with renewed confidence, ready to make a deal,” says Adrienne Albert, Founder and CEO of The Marketing Directors, Inc., which has been directing marketing and sales programs for high-density developments across the country since 1980.
“But the process of first attracting target audiences and then bringing them through closing has changed, requiring us more than ever to conceive and execute comprehensive and forward-thinking programs that demonstrate quality and value and ultimately drive sales.”
Brainchild of famed architect Raphael Pelli, The Visionaire is a Platinum LEED Certified building that was developed by the Albanese Organization in Battery Park City along the waterfront overlooking Hudson River Harbor. The eco-friendly building features 246 homes ranging in size from 605 to 3,490 square feet living space currently priced from $690,000. Building amenities include a 24-hour concierge, fitness center as well as yoga studio, spa with sauna, steam and massage room, sky-lit indoor swimming pool and Jacuzzi, social lounge complete with a natural gas fireplace, TV, pool table and a separate private room for screening movies or catering your own events, children’s playroom and upper roof garden featuring trellised walkway lined with private gardens, built-in grill, wet bar, tables and chairs.
Platinum is a streamlined glass and steel building rising in the heart of Times Square providing its residents with easy access to the best that New York City has to offer. The chic new 43-story building boasts 220 condominium residences ranging in size from 748 to 1,488 square feet of living space. The residences at Platinum are impressively appointed and include floor-to-ceiling windows, high ceilings and stainless steel appliances. The Zone, a full floor of resort-style amenities including a quiet room with body massage chairs and fitness center outfitted with LifeFitness equipment, awaits residents looking to socialize with their neighbors or simply unwind after a hard day. Residences at Platinum start at $945,000.
Henley on Hudson
Henley on Hudson is a collection of 164-European-inspired homes comprised of classic multi-level brownstones and luxurious penthouses featuring from 1,717 to 3,148 square feet of living space. The community’s onsite amenities include the Club at Henley, a 6,000 square-foot clubhouse featuring a patio room with catering kitchen, club room, theater room, billiards and gaming lounge, state-of-the-art fitness center, Yoga/Pilates room and a Children’s Play Studio. The community also features a resort style swimming pool, English Gardens and Chapman Conceirge Service. A joint venture between Lennar Urban and Roseland Property Company, these homes are priced from $1.295 million to $1.995.
Sleek and striking, Crystal Point is captivating homebuyers with a location that is a mere 25 feet from the Hudson River on the final piece of developable waterfront land in Jersey City that directly faces Manhattan. Developed by Fisher Development Associates and designed by noted architectural firm Gruzen Samton, LLP, Crystal Point features 269 homes — each with a water view. The stunning new landmark boasts a distinctive, crystalline-style glass exterior designed to maximize the building’s riverfront setting, and features magnificently-appointed one-, two-and three-bedroom home designs, an extensive offering of resort-like amenities and services and world-class views to create an unrivaled upscale living experience. Homes are Crystal Point are priced from the low-$500,000’s.
About The Marketing Directors
The Marketing Directors is a full service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development serving many of the industry’s most prominent developers across the United States and Canada since 1980. The company is led by founder Adrienne Albert, who was inducted into the National Sales and Marketing Council of the National Association of Home Builders (NAHB) Hall of Fame as a Legend of Residential Marketing in 2009 — the first woman to be inducted into the “Hall” in its 16-year history. David Tufts leads The Marketing Directors, SE formed in 2007. Jacqueline Urgo leads the NE operation. The Marketing Directors presently represents condominium developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, Alabama, North Carolina and Mexico. For more information, call 212-826-8822 or visit www.themarketingdirectorsinc.com