Monthly Archives: April 2010

Marketing Directors Lands PDE’s Gerringer

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THE MARKETING DIRECTORS, INC. LANDS

PRUDENTIAL DOUGLAS ELLIMAN’S ANDREW GERRINGER

 Head of Elliman’s Development Marketing Group Returns to Firm After 19 Years

 NEW YORK, NY – The Marketing Directors, Inc. announced today that Andrew Gerringer is rejoining the firm after a 19-year stint at Prudential Douglas Elliman where he is currently the Managing Director and head of the Development Marketing Group.

Mr. Gerringer left Prudential Douglas Elliman on Monday for The Marketing Directors, the leading New York-based new development sales, leasing and marketing company, where he’ll be focusing on new business development, reports Founder and CEO Adrienne Albert and President, Jacqueline Urgo.

            “We’re delighted to welcome Andrew back,” said Ms. Albert.  “Following his tenure with us as a Regional Director of Sales in the 1980’s, Andrew went on to become one of the top producers and most accomplished professionals in the industry.  His resume speaks for itself, and we’re thrilled to have him back on our team.”

            Mr. Gerringer founded Prudential Douglas Elliman’s Development Marketing Group in 1992 and went on to oversee a team of highly experienced professionals that has successfully consulted and marketed over 250 new development projects, totaling approximately $10 billion in market value.  In addition to Mr. Gerringer’s work with developers, he has provided consulting services for private equity firms, hedge funds, banks and other financial institutions that have ownership stakes in condominium projects throughout the New York Area.  Mr. Gerringer has also served as an expert witness to provide his professional opinion on the value of residential property.

            “I’ve always had a special place in my heart for The Marketing Directors,” said Mr. Gerringer of his decision to switch firms.  “I learned the business from Adrienne Albert.  She was the first person to focus on marketing and sales for new construction, multi-family development.  No-one took it to the professional level Adrienne did, and she has consistently remained on the cutting edge of the business, delivering results for her clients through every market cycle over the past 30 years. 

            “I’m delighted to be going back to where it all started for me.  There is an amazing group of talented, creative and hungry professionals at The Marketing Directors, many of whom have been there from the beginning which says a lot about the company and about Adrienne.  That’s the feel I’m looking for now.  It’s the right platform for me and for what I want to accomplish moving forward.”

 About The Marketing Directors

 The Marketing Directors is a full-service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development serving many of the industry’s most prominent developers across the United States and Canada since 1980.  The company is led by founder Adrienne Albert, who was inducted into the National Sales and Marketing Council of the National Association of Home Builders (NAHB) Hall of Fame as a Legend of Residential Marketing in 2009 — the first woman to be inducted into the “Hall” in its 16-year history.  Jacqueline Urgo leads the NE operation.  David Tufts leads The Marketing Directors, SE formed in 2007.  The Marketing Directors presently represents condominium and rental developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, Alabama, North Carolina and Mexico.  For more information, call 212-826-8822 or visit www.themarketingdirectorsinc.com

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HIGHLY-ANTICIPATED RESIDENCES AT HENLEY ON HUDSON

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HIGHLY-ANTICIPATED RESIDENCES AT HENLEY ON HUDSON

TO GRAND OPEN APRIL 24TH ON HUDSON RIVERFRONT FACING MANHATTAN

 New Offering To Include Brand New Designs Priced From The $500,000s

 WEEHAWKEN, NJ – With a dwindling number of existing single-level Penthouses and four-story Brownstones available for sale, the developers of Henley on Hudson will Grand Open the Hudson Riverfront community’s new phase of condominium homes on April 24th, 2010.

The Residences at Henley on Hudson will feature an impressive collection of brand new floorplans including the community’s first one-bedroom design at prices ranging from the $500,000s to $2 million.  The majority of the 27 residences located in a distinctive six-story building will offer expansive outdoor living spaces overlooking the Manhattan skyline and picturesque English Gardens.

Initial occupancy is scheduled for July, 2010.

“We listened to the marketplace,” says Michael Skea, Director of Operations for Lennar Urban’s Northeast Division, which is developing Henley on Hudson in joint venture with Roseland Property Company.

“While people liked our duplex condominiums and multi-level Brownstones, the majority of prospective buyers preferred single-level plans.  So we spent a considerable amount of time working with our skilled architects to create a new offering of designs that feature practical living spaces that are ideal for entertaining.”

The development team looked to capitalize on the community’s incomparable riverfront setting and the unique lifestyle it affords with open floorplans that overlook the dazzling Hudson River and Manhattan skyline from the upper floors and the quaint English Gardens from below.  Intent on appealing to a wider range of buyers, they provided opportunities starting in the $500,000s.

“We’re one of the very few communities in the region where new construction activity is taking place,” Mr. Skea points out.  “It demonstrates the developers’ commitment to capitalizing on the community’s success to this point as well as their financial capacity to build at a time when others are very skeptical to do so.  It’s a scenario that has helped build confidence in our buyers to move forward with a new home purchase.”

The Residences at Henley on Hudson offers a limited number of one-, two- and three-bedroom residences ranging in size from 881 to 3,312 square feet of living space.  The homes feature a wide range of upscale finishes and appointments, including open gourmet kitchens and solid hardwood floors.  Homebuyers may choose from a variety of designer selected custom finish palettes.  Residents will also enjoy all that Henley on Hudson has to offer, including an all-encompassing amenity offering and convenient public transportation.

The Club at Henley is a private 6,000 square-foot clubhouse featuring a club room, theater room, billiards and gaming lounge, state-of-the-art fitness center, Yoga/Pilates room and a Children’s Play Studio.   An outdoor swimming pool will be open for the summer, 2010 season.  The elegantly-designed, multi-level clubhouse combines with comprehensive Concierge services to create an at-home resort-like living experience.

“An abundance of open space has also been carefully incorporated within Henley on Hudson and throughout Port Imperial for active and passive recreation, including tree-lined walking and jogging paths and English gardens,” notes Jacqueline Urgo, President of The Marketing Directors, Inc., the community’s marketing and exclusive sales agent. 

  “Residents also enjoy Port Imperial’s vibrant retail offering which features boutique shops, restaurants, a gourmet supermarket and services, while the Port Imperial Ferry Terminal provides direct service to Manhattan and the Light-Rail station offers access to the PATH station and towns throughout the ‘Gold Coast.’  The result is a private, picturesque neighborhood ambiance comprising a thoughtfully-balanced offering of distinctive residential options, desirable open space, exciting shopping, dining and retail conveniences; and convenient mass transportation all hugging the Hudson Riverfront.”

For additional information on Henley on Hudson and The Residences at Henley on Hudson, please call (201) 864-7788  or visit the community’s website at www.henleyonhudson.com.   The community’s onsite Sales Center is located at 2 Henley Place and is open daily from 10 a.m. to 6 p.m.