THE MARKETING DIRECTORS, INC. LANDS
PRUDENTIAL DOUGLAS ELLIMAN’S ANDREW GERRINGER
Head of Elliman’s Development Marketing Group Returns to Firm After 19 Years
NEW YORK, NY – The Marketing Directors, Inc. announced today that Andrew Gerringer is rejoining the firm after a 19-year stint at Prudential Douglas Elliman where he is currently the Managing Director and head of the Development Marketing Group.
Mr. Gerringer left Prudential Douglas Elliman on Monday for The Marketing Directors, the leading New York-based new development sales, leasing and marketing company, where he’ll be focusing on new business development, reports Founder and CEO Adrienne Albert and President, Jacqueline Urgo.
“We’re delighted to welcome Andrew back,” said Ms. Albert. “Following his tenure with us as a Regional Director of Sales in the 1980’s, Andrew went on to become one of the top producers and most accomplished professionals in the industry. His resume speaks for itself, and we’re thrilled to have him back on our team.”
Mr. Gerringer founded Prudential Douglas Elliman’s Development Marketing Group in 1992 and went on to oversee a team of highly experienced professionals that has successfully consulted and marketed over 250 new development projects, totaling approximately $10 billion in market value. In addition to Mr. Gerringer’s work with developers, he has provided consulting services for private equity firms, hedge funds, banks and other financial institutions that have ownership stakes in condominium projects throughout the New York Area. Mr. Gerringer has also served as an expert witness to provide his professional opinion on the value of residential property.
“I’ve always had a special place in my heart for The Marketing Directors,” said Mr. Gerringer of his decision to switch firms. “I learned the business from Adrienne Albert. She was the first person to focus on marketing and sales for new construction, multi-family development. No-one took it to the professional level Adrienne did, and she has consistently remained on the cutting edge of the business, delivering results for her clients through every market cycle over the past 30 years.
“I’m delighted to be going back to where it all started for me. There is an amazing group of talented, creative and hungry professionals at The Marketing Directors, many of whom have been there from the beginning which says a lot about the company and about Adrienne. That’s the feel I’m looking for now. It’s the right platform for me and for what I want to accomplish moving forward.”
About The Marketing Directors
The Marketing Directors is a full-service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development serving many of the industry’s most prominent developers across the United States and Canada since 1980. The company is led by founder Adrienne Albert, who was inducted into the National Sales and Marketing Council of the National Association of Home Builders (NAHB) Hall of Fame as a Legend of Residential Marketing in 2009 — the first woman to be inducted into the “Hall” in its 16-year history. Jacqueline Urgo leads the NE operation. David Tufts leads The Marketing Directors, SE formed in 2007. The Marketing Directors presently represents condominium and rental developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, Alabama, North Carolina and Mexico. For more information, call 212-826-8822 or visit www.themarketingdirectorsinc.com