Visionaire-y Design


New York’s First LEED Platinum Condo Celebrates Earth Day

By Matthew Fenton
photos by Robert Simko

The lobby of the Visionaire


Earth Day was celebrated in fitting fashion (and a few days early) last weekend by the Visionaire, the eco-friendliest condominium in America that, in 2009, became New York City’s first residential building to be awarded Platinum status under the LEED (Leadership in Energy and Environmental Design) certification system.

The party included rides in an electric vehicle for adults, face-painting for kids, organic food from local vendors (like Battery Market) for everybody, and information kiosks sponsored by environmentally conscious and local businesses like Whole Foods, Origins, Benjamin Moore Paints, Holton Farms, California Wine Merchants, People’s Garden NYC and Ciao Bow Wow.

But the most intriguing item on the agenda was a behind-the-scenes tour of the building’s technology, which cuts electricity and water usage by double-digits percentage points (and accrues a corresponding savings for residents), provides free hot water, heat, and air conditioning, and makes the building refreshingly devoid of many pollutants that we have taken for granted for so long (such as particulate matter, glare, and noise) that we scarcely notice them anymore.

The tour began with a ride to the building’s rooftop in the high-tech elevators, which harvest kinetic energy from the friction created by the elevator’s brakes, in much the way that hybrid automobiles do. Above the penthouse level, visitors were taken behind the solar cells that generate electric current from sunlight. (A meter on the control panels that monitor these photovoltaic cells tracks how many pounds of carbon were not pumped into the atmosphere as a result of creating power this way: Each of these dozen-plus meters gauged more than 10,000 pounds.) Alongside, a natural gas micro-turbine silently spun out more voltage, which goes to power elevators, common areas, and climate control systems.

Jeff Ditaranto explains how the waste water recycling system works


“We’re very proud of this system,” said Jeff Ditaranto, who helps manage the building for its developer, the Albanese Organization. He went on to explain the mechanical redundancy that keeps extracting power out of energy that would otherwise go to waste. “We have a system devoted entirely to pulling heat out of hot-air exhaust,” he said. “That heat becomes more electricity, which creates more hot-air exhaust, from which we pull more heat, and start the process over again.” This combination of systems generates more than 70 kilowatts-hours.

In the Visionaire’s basement, visitors got to see a waste water recycling system that takes whatever comes out of an apartment’s drains, toilets, and laundry pipes and treats it with chemicals, filters, and ultraviolet light. The result is water so pure that you could safely drink it. “But nobody drinks it!” Mr. Ditaranto adds quickly. Instead, this former “blackwater” (meaning any water contaminated by waste) is now considered “greywater,” which means that it can be cycled back through pipes that lead once more into the building’s toilets (but not its faucets), saving tens of thousands of gallons each day of fresh water that would otherwise be needlessly flushed away. These savings are bolstered by a catch basin on the Visionaire’s roof, which adds to the building’s water supply, while cutting consumption from the City water system.

Architect Heidi Kippenhan and Visionaire's Michael Gubbins

Also on hand for the tour was Heidi Kippenhan, an architect from the firm of Pelli Clarke Pelli, which designed the building. “We did everything we could, large and small, to make this building better for the environment,” she reflected. “This is what the future looks like.”

The Marketing Directors Sweeps the Sales Awards at the 2011 NJ SAM Awards

The Marketing Directors’ superstar sales team in Jersey City swept the recent NJ SAM Awards competition, taking home all three top sales awards. The Crystal Point sales trio won Sales Team of the Year, while Grace McCadden was named Sales Manager of the Year and Alyssa Brennan was named Sales Person of the Year. (From Left to Right): Alyssa Brennan, Grace McCadden and Danielle Rosania.

The Manhattan-Based Marketing and Sales/Rental Firm Takes Home Three Prominent Sales Awards for its Success at Crystal Point in Jersey City

The Marketing Directors, Inc. were the winners of all three of the top sales categories awarded at the 2011 Sales and Marketing (SAM) Awards banquet held on Tuesday, April 5th in Atlantic City.

The Manhattan-based marketing and sales firm took home the coveted Sales Team of the Year honor recognizing the outstanding efforts and success of the company’s on-site Crystal Point team — Grace McCadden, Alyssa Brennan, Danielle Rosania, and Vanessa Hauman. The dynamic group has directed the sale of more than 80% of the downtown Jersey City building’s 269 condominium residences, attaining higher dollars than any other project in New Jersey along the way. Grace McCadden also received the prestigious Sales Manager of the Year award and Alyssa Brennan was named Sales Person of the Year for their exceptional achievements on the 42-story building which was developed by Fisher Development.

“Although we cannot make a market, we always make the most of a market,” said Adrienne Albert, Founder and CEO of The Marketing Directors, which specializes in the marketing and sales/leasing of new-construction, high-end residential real estate developments throughout the country. “These awards are proof that we surpass market trends and make our own standards of excellence. This is an outstanding tribute to our exceptional team of professionals who consistently prove to be among the very best the industry has to offer.”

The Marketing Directors also had 17 of its exceptional sales professionals gain admittance to the Million Dollar Club (needing a minimum sales achievement of $5 Million Dollars), nine of whom individually sold over $20 million dollars of new homes during the past year.

Sponsored by the New Jersey Builder’s Association, the SAM Awards annually recognizes the year’s most creative and successful residential programs within New Jersey. This year’s event, the 24th installment, was held at the Trump Taj Mahal Casino and Resort in Atlantic City and kicked off the New Jersey Builder’s Association’s 62nd annual Atlantic Builders Convention.

The Marketing Directors Leads Successful Launch of 1100 Jefferson in Hoboken, N.J.

1100 Jefferson boasts a timeless facade designed to seamlessly fit within the surrounding neighborhood. The building also offers a variety of spacious one-, two- and three-bedroom residences that range in size from 776 to 1,604 square feet.

Manhattan-Based Firm Spearheads Leasing Program At the Mile Square City’s Newest Rental Building

Following the rapid lease-ups of Berkshire at The Shipyard in Hoboken and 225 Grand in Jersey City, The Marketing Directors, Inc. is continuing its impressive foothold on the New Jersey Gold Coast with the successful launch of 1100 Jefferson, a new luxury rental building in Hoboken, NJ.

Retained as the exclusive marketing and leasing agent by Ursa Development for the new six-story building, The Marketing Directors has already leased 36% of the 44 residences in just the first three weeks.

“The demand for superior quality rental buildings throughout Hudson County and beyond is on the rise, and 1100 Jefferson entered the market at an ideal time,” notes Jacqueline Urgo, President of The Marketing Directors, Inc., the 30 year-old Manhattan-based marketing, sales and leasing firm which also counts Crystal Point, Gull’s Cove, Liberty Harbor, The Beacon, the W Hoboken Hotel and Residences and Grove Pointe among its current Gold Coast accomplishments.

“Each property is unique and requires a custom program designed to showcase its strengths and reach its target audience. We certainly have a lot to work with at 1100 Jefferson, and we’re delighted the public has responded so positively.”

1100 Jefferson offers a variety of spacious one-, two- and three-bedroom residences that range in size from 776 to 1,604 square feet and are available from $2,350 per month. Each residence features condominium-style appointments including 9’4” ceiling heights, natural oak hardwood floors, double-glazed Architect Series windows, and gourmet kitchens with contemporary Kitchencraft cabinetry, custom wine racks, polished Ceasarstone countertops, white high-gloss subway tile back splashes, Premium GE stainless steel appliance packages and Kohler fixtures.

Residents also enjoy an assortment of on-site amenities within the pet friendly building including a state-of-the-art fitness center with cardio equipment and free weights, private courtyard with outdoor seating and barbeque, bicycle storage and available on-site parking.

For more information on 1100 Jefferson, please call (201) 963-6330 or visit www.1100jefferson.com. The leasing office is open daily from 10:00 am to 6:00 pm.

New York City’s Linden78 Tower Premiers as Newest Boutique Residences on Upper West Side

Over 50-Foot Living Room of PH 20, a full floor home at Linden 78, on the market for $6.04 million; Courtesy of Michael Chimento

Linden78, the Upper West Side’s premiere boutique luxury condominium, has recently introduced its rare, full floor homes. These five unique residences range from 3,000 square feet to 4,721 square feet and some boast substantial outdoor space.

“If you are looking for a full floor home in a new development on the Upper West Side, we are the ultimate option,” says Jacqueline Urgo, president of The Marketing Directors, Inc., the exclusive sales and marketing agent for Linden78. “We are offering an opportunity that no one else in the area can provide. When your elevator stops right inside your apartment, you know you’ve arrived.”

Since coming on the market in late fall, the 21-story, 32-residence building, located at 230 West 78th Street, between Broadway and Amsterdam Avenue, has been selling at an exceptional rate, averaging a sale per week. The full floor homes are poised to move quickly due to their scarcity and appeal.

PH21, comprising the top floor of the building, is priced at $6,925,000. This 3,006-square-foot penthouse features three bedrooms, three-and-a-half baths, 10-foot ceilings, and a private rooftop terrace accessed by a spiral staircase. With stunning views on all four sides, this residence showcases the height of upscale Manhattan living.

The largest full floor residence, on the 15th floor, is 4,721 square feet. “This kind of space is unheard of in Manhattan,” notes Christopher Westley, who oversees Sales and Marketing on behalf of the owners. “You really feel like you are walking into several homes, plus you are getting the views, amenities and entertainment only Manhattan can provide.” Priced at $8,395,000, this home not only features five bedrooms and four-and-a-half baths, but also a formal dining room, eat-in kitchen, a family room and a living room.

The full floor residences, as with all the building’s homes, feature nine to 11-foot ceilings, walk-in closets, full size Miele side-by-side washers and dryers, and zoned central air which keep every room in the home at the resident’s preferred temperature. Although Linden78 features distinct prewar design elements such as classic brick facing and Parisian-style balustrades, the homes are equipped with exceptionally modern touches. Each has a gourmet chef’s kitchen, classic Pietro Bianco Luna countertops, sleek stainless steel appliances by Viking and Miele, InSinkErator disposals, and abundant counter space. Bathrooms are elegantly designed with Lagos Azul limestone floors, Luce di Luna countertops, Mezzanine Mink glass wall tiles, Waterworks sconces, Kohler six-foot Tea-for-Two soaking tub and oversized glass stall shower.

Oversized two- , three- and four- bedroom homes are also available at Linden78, with prices starting at just over $1.5 million. With a maximum of two homes per floor, every resident is offered privacy and serenity not available in most Manhattan buildings.

Linden78 is developed by Amsterdam 78, LLC. Immediate occupancy is available. For more information please contact the sales office at 212-724-0020 or by visiting www.linden78.com.

Hi-Rise Reaches New Sales Height on Hudson Waterfront

Crystal Point

Crystal Point in downtown Jersey City has cemented its place atop the Hudson County real estate marketplace with more than 30 sales in just the first three months of 2011.

The 42-story waterfront condominium building has separated itself from the competition with more than 80% of its 269 upscale homes already sold, according to Fisher Development Associates, which is developing Crystal Point directly on the banks of the Hudson River with majestic and unobstructed views of the New York City skyline.

“Crystal Point is in the midst of one of the most notable sales programs in recent memory,” says Brian Fisher, principal of Fisher Development Associates. “Buyer interest has continued to build since we introduced this building, culminating in one of the most successful sales periods on record and it’s not over yet.

“We fully expect the first quarter of 2011 to be our most noteworthy with more and more prospects realizing the opportunity to benefit from the unrivaled value created by our competitive pricing, magnificent waterfront location and resort-style living environment is quickly dwindling and are acting to purchase before it’s too late.”

A new professionally designed one-bedroom condominium has debuted at Crystal Point which features a crystalline-style glass exterior and has been designed to maximize the building’s waterfront setting and views of the ever changing Manhattan skyline. Available one-, two-and three bedroom homes are priced from the upper $500,000s and range from 800 to 1,586 square-feet and offer an array of premium finishes.

Residents also benefit from free on-site parking. Homes are made even more attractive thanks to a 30-year tax abatement that has been granted to the building.

“Floor-to-ceiling windows drench the homes in natural light and many of the residences offer riverfront balconies,” notes Adrienne Albert, CEO of The Marketing Directors, Inc., the building’s marketing and exclusive sales agent.

“Kitchens boast Italian Pedini wood and glass cabinetry, sparkling quartzite counters, under-cabinet task lighting, full height pantries, islands with breakfast bars and a full Jenn-Air appliance suite. Each residence also has SMART home technology capabilities and a full-sized washer and dryer.”

Crystal Point’s superb amenities include the Crystal Spa with a thermal bath, sauna, steam and treatment rooms. Residents will also enjoy a yoga/aerobics room, state-of-the-art fitness center, lounge with flat screen televisions, game room with billiard and poker tables, children’s play room and a screening room within the Crystal Club.

“An outdoor deck overlooking the Hudson River features a sparkling pool, giant hot tub, private cabanas and lounge chair seating, as well as two BBQs and dining area, fire pit and a children’s play area,” says Ms. Albert. “The building also offers a professional concierge, valet parking and soon a lobby level restaurant.”

Created by the renowned New York City architectural firm Gruzen Samton LLP, the distinctive design of the landmark Crystal Point building maximizes its unrivaled waterfront location and creates homes with modern, open and furnishable living areas.

“Unlike many high-rise developments which often seem cavernous with long hallways, we split the Crystal Point plan in half with elevators positioned in the middle of the residential floors to create short corridors and provide the building a very intimate feel,” says Jordan Gruzen (FAIA) of Gruzen Samton. “We utilized multiple façade planes to break the building‘s mass up and ensure that every home had magnificent views. Each condominium was designed so from the moment the front door of each home is opened one is aware of the views and the light emanating from the water.

“The layouts of the homes themselves often create large square rooms and sprawling living spaces that are open, airy and extremely functional.”

The award-winning Crystal Point building has been
recognized as the ULI-NNJ’s 2010 “Project of the Year” and last year received the Gold Award for “Community of the Year” from the National Association of Home Builders.

Crystal Point is conveniently located between the Paulus Hook and Newport sections of Jersey City and steps from PATH trains at both Exchange Place and Newport with direct access into New York City and a Light Rail station.

For additional information on Crystal Point, please call 201-433-7778 or visit www.crystalpointcondos.com.

See the full clip from The Record: The Record – Hi-Rise Reaches New Sales Heights on Hudson Waterfront – 4.16.11

Renters Lease 28% of Arias Park Slope in First Three Weeks

July 1st Occupancy Scheduled for New Ismael Leyva-Designed Brooklyn Building

Strong public interest quickly turned to spirited leasing activity as an impressive 28% of the 95 upscale rental residences have been leased in the first three weeks at Arias Park Slope, the new Ismael Leyva-designed building located on 4th Avenue in this sought-after Brooklyn neighborhood.

The striking 12-story building features a mix of studio, one-, and two-bedroom residences complemented by a comprehensive recreational and social amenity package unrivaled in this marketplace, according to developer The Iconic Group and The Marketing Directors, Inc., the building’s exclusive marketing and leasing agent. Monthly rents currently range from the $2,100’s for studios, $2,400’s for one-bedroom homes and $3,400’s for two-bedroom residences. Initial occupancy is scheduled for July 1st.

The successful launch of Arias Park Slope included the debut of the building’s professionally-decorated model home and leasing center designed by Emmy-Award winning television personality Cathy Hobbs, founder of locally-based interior design firm aphereä and formerly host/executive producer of Metro Residential TV.

“The response to Arias Park Slope has been tremendous, confirming our belief that this building offers a level of luxury and amenity-laden lifestyle today’s renters seek, but don’t often find,” says Hillel Fischman, a Managing Director of The Iconic Group.

“The entire package, from a convenient location to carefully thought-out designs with condominium-level finishes to an unmatched amenity offering, has been well-received by the public. We’re confident this initial pace of activity will continue unabated, leading to a full lease-up in short order.”

Originally conceived as a condominium building, Arias Park Slope is notable for its multi-toned brick façade which has been inspired by neighboring brownstones and is punctuated by expansive windows, floating glass balconies, and a four-story glass curtain wall that optimizes natural light and captivating views of Prospect Park and the Manhattan skyline.

“Found throughout the homes are high ceilings, solid white oak flooring and chef-inspired kitchens with polished white stone countertops, custom European design white oak cabinetry, breakfast bar and fully-equipped stainless steel appliances,” notes Jacqueline Urgo, President of The Marketing Directors, Inc.. “Bathrooms are equally impressive, offering marble vanity tops, polished chrome fixtures and deluxe soaking tubs. Most homes also have private terraces or balconies for desirable outdoor space.”

Zen-inspired, state-of-the-art recreational and social amenities complete the contemporary urban living experience at Arias.

Residents will enjoy a 24-hour attended lobby, a state-of-the-art fitness center and Yoga room, and a resident’s lounge featuring a catering kitchen & bar, billiards, plasma TV and a fireplace.

Considerable outdoor space is provided by both the Arias Courtyard which offers a putting green and seating area and the Arias Terrace which features an outdoor garden and seating area.

In addition, the Arias Club 360 boasts 360° rooftop views of Brooklyn and the Manhattan Skyline, lush landscaping with over 600 feet of grass, a soothing water feature, a massive fire pit with seating, a grill, bar & dining area, private cabanas, sunbeds and an outdoor shower.

Even more amenities include a pet spa, cold & dry grocery storage, available onsite automated parking, storage units, and complimentary bicycle racks.

Situated at 150 Fourth Avenue in Park Slope, the backdrop of Arias is one of Brooklyn’s most sought-after residential addresses. Residents will reside in a bohemian neighborhood known for its culture, dining, shops and galleries. Steps away from Arias are some of New York City’s most popular attractions, including the Botanical Gardens, Academy of Music, Brooklyn Museum, Prospect Park and Brooklyn Public Library.

“While there’s certainly no shortage of things to do in this historic neighborhood, residents will also appreciate our location just minutes from transportation to New York City, bringing the cultural, entertainment and business opportunities of Manhattan close at hand,” says Ms. Urgo.

For additional information on Arias Park Slope, please call (718) 643-1500 or visit www.ariasparkslope.com.

New York Post: New Crop


From DUMBO to Midtown, sleek buildings are ready for their share of the spotlight

By KATHERINE DYKSTRA
New York Post

What a difference a year makes.

This time last year, there were only a handful of new developments entering the market. And many of these weren’t even new — they simply branded themselves as new in an effort to generate attention after lackluster interest during a down economy.

In 2011 though, the market is awash in new development — a sign that the re-emergence of the New York City real estate market is in fact upon us.

No, it’s not like the wild days of 2007, when dozens of new-construction buildings dotted much of the city. But the housing stock hitting the market now is diverse and wide-reaching, in the same way that the city itself is. There’s the conversion of an 1850s-era landmarked church in Cobble Hill into about two dozen unique condos.

There’s the new Midtown skyline-changing, 600-plus-unit rental and condo, as glassy as the day is long, and bursting with amenities. There’s even one developer who’s been so smart about his investments that he doesn’t have just one new building coming to market at this moment in time — he has four, with two more in the works.

Here’s a look at the most notable new kids on the block:

Arias
Once again, the developers’ loss is the renters’ gain. Arias at 150 Fourth Ave. was originally conceived of as a condo project and has condo finishes. But now that the Gowanus building is being marketed as “Park Slope’s newest, most impressive rental community,” those finishes are going to renters.

Interiors feature solid white oak flooring, and kitchens have polished white stone counters and stainless-steel appliances. Bathrooms boast marble vanity tops, polished chrome fixtures and soaking tubs. Building amenities include a landscaped roof with cabanas, sun beds, a fire pit, a grill, a bar and Manhattan skyline views. In addition, renters get a 24-hour attended lobby, a gym with a yoga room and a lounge with a catering kitchen and bar, billiards, a plasma TV and a fireplace.

The 12-story building has 95 apartments. Prices start in the $1,800s for studios, $2,200s for one-bedrooms and $3,200s for two-bedrooms.

Contact: The Marketing Directors, 718-643-1500

Read more from the New York Post.

Common Charges now 50% lower at Apex Condominiums

Ironstate & KRE Group Announce Lease Up of Jersey City’s “225 Grand”

225 Grand in Jersey City

348 Residences Rented In 10 Months

The developers of 225 Grand, the premium rental building in downtown Jersey City overlooking the Manhattan skyline and Statue of Liberty, announced today that all of the 348 luxury residences in the building have been leased just 10 months after hitting the market.

The announcement was made by Ironstate Development Company, of Hoboken, and KRE Group, of Bridgewater, two prominent development companies who partnered on 225 Grand. The Marketing Directors, Inc. was the luxury building’s exclusive marketing and leasing agent.

“When you are able to fully lease a building with 348 residences in less than a year, you’re talking about a special building and a tremendously successful program,” said David Barry, President of Ironstate Development. “Demand remained consistently strong as renters responded to 225 Grand’s dynamic lifestyle offerings including upscale residences, impressive amenities and a location near a variety of mass-transit options.”

The 15-story landmark residential tower was designed by the renowned architectural firm HLW. Residents enjoy a host of amenities, including a state-of-the-art fitness center, indoor resident-only parking, 24-hour door man, professional concierge and an outdoor rooftop swimming pool. The building is just steps from the Marin Blvd. Light Rail Station, and is within walking distance to PATH stations at Grove Street and Exchange Place and ferry terminals with service to Manhattan.

“The success of 225 Grand is also a testament to downtown Jersey City’s emergence as one of the state’s most exciting places to live,” said Jonathan Kushner, President of KRE Group. “It’s become a model urban setting at a time when the appeal of downtown living continues to be on the rise, and 225 Grand is ideally positioned to deliver that sought-after lifestyle.”

For more information on 225 Grand, call 201-536-0225, or visit www.225Grand.net.