Monthly Archives: July 2011

Apex Offering Plan Declared Effective; First Closings Underway

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New Luxury Harlem Condominium Hits 40% Sold Mark

APEX Condominium’s offering plan has been declared effective and the new luxury building in Harlem is already 40% sold — more than twice the required percentage.

Closings are underway and the first residents have moved into their new homes, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

The fast-selling building is located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, in this burgeoning residential, retail and entertainment district.

“Surpassing another important sales milestone and being able to welcome our initial buyers into their homes is extremely gratifying. We can now offer prospective buyers the ability to move quickly from purchase to occupancy in our limited number of remaining residences,” notes Richard Gorsky, who leads the RCG Longview team.

“We’re confident the impressive sales velocity we’ve achieved to date will now intensify thanks to this latest accomplishment.”

Contributing to the sales success at APEX is a newly-streamlined budget and creative buy-down program which has significantly lowered the monthly common charges at the building. Under the new program, the average estimated monthly common charge for a one-bedroom home is approximately $572.

Also resonating with buyers is an impressive amenity offering which includes a private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, homeowners enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

“APEX is clearly striking a chord with buyers throughout New York City who are responding to its well thought-out designs, upscale finishes and appointments, high level of amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc. “It’s exciting to reach the point where buyers are now moving in and enjoying all that this outstanding property has to offer.”

APEX features studio-to-three-bedroom residences priced from $340,000 to just over $1 million. The well-appointed residential floor plans offer approximately 476 to 1,810 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value.

There are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglass Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.

An onsite sales office and furnished model homes are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com.

ABOUT RCG LONGVIEW
RCG Longview (www.rcglongview.com), a real estate operating and investment management firm formed during 1999, is managed by Ramius LLC (www.ramius.com) and The Feil Organization (www.feilorg.com). Since inception, RCG Longview has invested in excess of $3.5 billion in real estate comprising over 420 transactions. RCG Longview’s experience is deep and diverse, spanning quality, ground-up residential development projects, such as APEX, as well as redevelopment and core investments in the residential, industrial, office and retail sectors. RCG Longview is an owner, developer, and lender. The managers and their principals have been investing in real estate for over 50 years and currently own and/or manage in excess of 25,500 residential apartments and over 20.6 million square feet of office/retail/industrial space.

RCG Longview was also closely involved in the ground-up development of Crystal Point, winner of the 2010 National Home Builder’s Award for Community of the Year and Urban Land Institute’s Project of the Year; and Liberty Terrace, both residential condominiums located in Jersey City, NJ. They have also been a part of the successful condominium conversions of 610 West 110th Street and 215 West 88th Street, both located in New York, NY.

Brokers Invited to Brooklyn Rooftop for the “Arias Park Slope Amenity Showcase” on July 20th

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Real estate brokers from Brooklyn and beyond will gather on a spectacular rooftop location on Wednesday, July 20th from 5:30 to 7 p.m. for the “Arias Park Slope Amenity Showcase,” a twilight event which will highlight the world-class recreational amenities at Brooklyn’s most desirable luxury rental building.

Hosted in partnership by the community’s developer, The Iconic Group, and its exclusive leasing and marketing firm, The Marketing Directors, Inc., the event will be held in the impressive “Arias Club 360°,” the recently-completed rooftop featuring private cabanas and sun beds overlooking a lush landscaped lawn, a soothing water feature, a massive fire pit with seating, a grill, bar and dining area. Guests will mingle and enjoy cocktails and passed hors d’eourves while absorbing the building’s 360° panoramic views of the Manhattan skyline, Verrazano Bridge and Prospect Park. They can also view the Arias Courtyard which offers a putting green and seating area and the Arias Terrace which features an outdoor garden and seating area.

When not marveling at the outdoor amenities and picturesque vistas, guests can tour the equally-impressive indoor amenities including a state-of-the-art fitness center and Yoga room and a resident’s lounge featuring a catering kitchen & bar, billiards, plasma TV and a fireplace.

In order to provide a well-rounded look at the exceptional lifestyle offered by Arias Park Slope, guests will also have the option to preview the professionally decorated model home. A few lucky guests will win raffle prizes.

“This is the perfect opportunity for area professionals to experience first-hand what separates Arias Park Slope from other buildings in the marketplace,” says Shloimy Reichman, a principal with The Iconic Group, the development team behind the Ismael Leyva-designed 12-story building.

“Today’s renters demand a more resort-like lifestyle than what is commonly found in rental buildings, and Arias Park Slope delivers with a comprehensive lifestyle experience that extends well beyond the home and finishes.”

More than 60% of Arias Park Slope’s 95 residences have been leased in just the first three months. The first residents have already moved into their luxurious new residences, enjoying all that the building has to offer.

Located at 150 Fourth Avenue in Park Slope, Arias features a mix of studio, one-, and two-bedroom luxury residences — most with balconies and terraces. Monthly rents currently range from $2,800’s for one-bedroom homes and $3,800’s for two-bedroom residences.

Originally conceived as a condominium, the new building is notable for its multi-toned brick façade which has been inspired by neighboring brownstones and is punctuated by expansive windows, floating glass balconies, and a four-story glass curtain wall that optimizes natural light and captivating views of Prospect Park and the Manhattan skyline.

“Found throughout the homes are high ceilings, solid white oak flooring and chef-inspired kitchens with polished white stone countertops, custom European design white oak cabinetry, breakfast bar and fully-equipped stainless steel appliances,” notes Jacqueline Urgo, President of The Marketing Directors, Inc. “Bathrooms are equally impressive, offering marble vanity tops, polished chrome fixtures and deluxe soaking tubs. Most homes also have private terraces or balconies for desirable outdoor space.”

For additional information on Arias Park Slope, please call (718) 643-1500 or visit www.AriasParkSlope.com.

Some of the Best Purchasing Opportunities Available at Crystal Point on Jersey City’s Waterfront

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Some of the best purchasing opportunities are now available at Crystal Point in downtown Jersey City which has already sold an impressive 75% of its upscale condominium homes.

According to developer Fisher Development Associates, the many homes in the current inventory at the magnificent 42 story building directly on the Hudson River offer all the attributes that have led Crystal Point to the most successful sales program in Hudson County in recent memory – value-packed pricing from the upper-$500,000s, unobstructed views of the ever changing Manhattan skyline and Hudson River, easy access to a host of world-class on-site amenities and a key location in close proximity to major public transportation.

Purchasers will also have the added advantage of an active, lively environment with more than 200 residents already enjoying their luxurious lifestyle at Crystal Point.

“Crystal Point is not only drawing the attention of homebuyers in Hudson County and New York City, but also has tremendous appeal to suburbanites in Bergen and Morris Counties who want the well-rounded, resort lifestyle of an upscale urban building which is just across the river and minutes from Manhattan,” says Brian Fisher, President of the firm that bears his name.

“This is true of both empty-nesters who want to trade in large single-family homes for the ease and convenience of maintenance-free living and young families who want to shorten commute times to their employment centers in New York City. At Crystal Point, they can have all this without having to sacrifice the luxury they’ve grown accustomed to.”

The lifestyle that separates Crystal Point is on full display during summer when residents are delighting in the building’s Manhattan-style outdoor amenities. Situated on an expansive outdoor deck of over ten thousand square feet overlooking the Hudson River on the building’s sixth-floor, the outdoor social and recreational amenities are highlighted by a sparkling pool, giant hot tub, private cabanas and lounge chair seating, as well as two BBQs and dining area, fire pit and a children’s play area.

While the outdoor amenities are certainly a hit during summer, residents looking to escape the heat can always head indoors and enjoy five-star amenities including the Crystal Spa with a thermal bath, sauna, steam and treatment rooms, a yoga/aerobics room, state-of-the-art fitness center, lounge with flat screen televisions, game room with billiard and poker tables, children’s play room and a screening room within the Crystal Club. There’s also a professional concierge on site and valet parking.

“Crystal Point’s elaborate amenity offering creates the upscale hotel-like living environment that today’s homebuyer desires,” says Mr. Fisher.

“This is on full display during the spring and summer months when our entire amenity package is open and functioning. It allows visitors to get a true sense of how Crystal Point is not just about the homes and finishes, but about providing a comprehensive lifestyle experience that extends beyond the walls of their residence.”

Homes at Crystal Point range from 800 to 1,586 square-feet and offer an array of premium finishes. Residents also benefit from free on-site parking. Homes are made even more attractive thanks to a 30-year tax abatement that has been granted to the building.

“Floor-to-ceiling windows drench the homes in natural light and many of the residences offer riverfront balconies,” notes Adrienne Albert, CEO of The Marketing Directors, Inc., the building’s marketing and exclusive sales agent.

“Kitchens boast Italian Pedini wood and glass cabinetry, sparkling quartzite counters, under-cabinet task lighting, full height pantries, islands with breakfast bars and a full Jenn-Air appliance suite. Each residence also has SMART home technology capabilities and a full-sized washer and dryer.”

Created by the renowned New York City architectural firm Gruzen Samton LLP, the distinctive design of the landmark Crystal Point building maximizes its unrivaled waterfront location and creates homes with modern, open and furnishable living areas.

“Unlike many high-rise developments which often seem cavernous with long hallways, we split the Crystal Point plan in half with elevators positioned in the middle of the residential floors to create short corridors and provide the building a very intimate feel,” says Jordan Gruzen (FAIA) of Gruzen Samton. “We utilized multiple façade planes to break the building‘s mass up and ensure that every home had magnificent views. Each condominium was designed so from the moment the front door of each home is opened one is aware of the views and the light emanating from the water.

“The layouts of the homes themselves often create large square rooms and sprawling living spaces that are open, airy and extremely functional.”

The award-winning Crystal Point building has been recognized as the ULI-NNJ’s 2010 “Project of the Year” and last year received the Gold Award for “Community of the Year” from the National Association of Home Builders.

Crystal Point is conveniently located between the Paulus Hook and Newport sections of Jersey City and steps from PATH trains at both Exchange Place and Newport with direct access into New York City and a Light Rail station.

For additional information on Crystal Point, please call 201-433-7778 or visit www.crystalpointcondos.com.

Move-Ins Begin at Arias Park Slope

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PARK SLOPE—Who’s using the Arias Park Slope’s rooftop cabana, fire pit, and waterfall right now? Actual building residents! Reps tell us the first renters have moved in, and the building is 60 percent rented. At the moment, rents range from $2,800/month for 1BRs to $3,800/month for 2BRs. [CurbedWire Inbox]

See the full clip: Curbed NY: Move-Ins Begin at Arias Park Slope

Arias Park Slope Welcomes First Residents

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Initial Renters at Ismael Leyva-Designed Building Have Moved Into Luxurious New Homes

With leasing moving at a fever pitch, Arias Park Slope is enjoying a busy summer highlighted by one of the most important milestones in its development program.

The first residents at the Ismael Leyva-designed 12-story building have moved into their luxurious new residences and begun their exciting upscale urban lifestyle at the collection of 95 rental homes in this historic Brooklyn neighborhood, according to developer The Iconic Group.

“The arrival of our first residents is significant for several reasons,” says Shloimy Reichman, a principal with The Iconic Group, the building’s developer. “It signifies Arias Park Slope has made the transition from a development site to an active, bustling and lived-in community. And with enthusiastic residents filling the building, prospective renters can experience the incredible lifestyle that separates Arias Park Slope from the competition.”

One of the first residents of Arias Park Slope were James and Elsa Morgan who relocated to the building when they needed more space with their first child on the way. The Morgans, who were living in another Brooklyn rental property, chose Arias Park Slope over several other new construction apartment complexes throughout the Borough because the building met all their criteria for a new home.

“With a baby months away, we don’t imagine we’ll be able to get away much in the near future so the fact there are three outdoor spaces and amenities such as a gym, residents lounge and additional public spaces was key,” Mr. Morgan indicates. “Inside the homes, we knew the washer/dryer in each apartment would provide added convenience and the fact the building was originally conceived as a for-sale condominium provided higher quality finishes, better sound proofing and more.

“When we heard they’d be a smoke-free building, something we’d be willing to pay a premium for, we were confident in our decision.”

Arias Park Slope is in the midst of one of the most successful leasing programs in today’s market with more than 60% of the residences in the building leased in just the first three months.

Located at 150 Fourth Avenue in Park Slope, Arias features a mix of studio, one-, and two-bedroom luxury residences — most with balconies and terraces. Monthly rents currently range from $2,800’s for one-bedroom homes and $3,800’s for two-bedroom residences.

Originally conceived as a condominium, the new building is notable for its multi-toned brick façade which has been inspired by neighboring brownstones and is punctuated by expansive windows, floating glass balconies, and a four-story glass curtain wall that optimizes natural light and captivating views of Prospect Park and the Manhattan skyline.

Residents will enjoy a 24-hour attended lobby, a state-of-the-art fitness center and Yoga room, and a resident’s lounge featuring a catering kitchen & bar, billiards, plasma TV and a fireplace. Considerable outdoor space is provided by both the Arias Courtyard which offers a putting green and seating area and the Arias Terrace which features an outdoor garden and seating area.

In addition, the Arias Club 360 boasts 360° rooftop views of Brooklyn and the Manhattan Skyline, lush landscaping with over 600 feet of grass, a soothing water feature, a massive fire pit with seating, a grill, bar & dining area, private cabanas, sunbeds and an outdoor shower.

Even more amenities include a pet spa, cold & dry grocery storage, available onsite automated parking, storage units, and complimentary bicycle racks.

For additional information on Arias Park Slope, please call (718) 643-1500 or visit www.AriasParkSlope.com.