DEVELOPERS CEASE TO OFFER CONDO INCENTIVES

By JULIE SATOW

The optimism that has washed over the New York real estate market this spring has swept up new developments in its wake. As recently as late last year, buyers could expect to negotiate with developers on price and closing costs like taxes and legal fees. But these incentives are rapidly drying up, buyers, brokers and developers say.

Incentives have also ended in many neighborhoods not considered the choicest in Manhattan or Brooklyn. Joelle Deroy and her family had lived in Manhattan for 20 years before returning to France about two and a half years ago. “We miss New York and wanted an investment property that could eventually become a pied-à-terre,” said Ms. Deroy, an artist. She recently signed a contract for a studio at the Apex, a 44-unit condominium at 2300 Frederick Douglass Boulevard in Harlem, above the Aloft hotel.

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“They were very firm about the price,” said Fabienne Lecole, a senior vice president of Corcoran, which represented Ms. Deroy. “This is pretty new, especially in Harlem. I knew the apartments had been on the market for a while, so we were hoping to get some kind of negotiation. But all of a sudden the market accelerated and there were three offers on the unit, so we paid very close to asking price and were given zero incentives.”

The deal has not yet closed, but studios in the building have gone into contract for $325,000 to $370,000, said Martin D. Brady, the vice president for sales of the Marketing Directors, which is representing the Apex.

“We signed nine contracts in April,” Mr. Brady said, “and two were for the full asking price, while the others were within 2 to 3 percent of the asking price.”

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Harlem’s Apex Surges To 50% Sold

via City Biz List

Nearly 20 Closings Completed at New Luxury Condominium

NEW YORK, NY – A new flurry of sales in recent weeks has pushed APEX Condominium in Harlem to the 50% sold mark.
The spirited sales activity is followed closely by closings as nearly 20 homebuyers have already moved into their new homes, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent. Additional contracts are currently out for signature, while new closings are scheduled throughout October.
Many of the buyers are former renters who took advantage of the opportunity to own at APEX for approximately $1,908 per month — often less than what they were paying for in rent.
“Achieving these sales milestones speaks to the success of the building and also provides new buyers with an added level of confidence in their new home purchase,” notes Richard Gorsky, who leads the RCG Longview team. “Our ability to quickly move buyers from purchase to occupancy has also resonated with the public. We’re excited about the momentum we’re experiencing and believe it will continue in the weeks ahead as we market the limited number of remaining homes.”
Located at 2300 Frederick Douglass Boulevard on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes above the new Aloft Hotel in this burgeoning residential, retail and entertainment district.
Residents enjoy an impressive amenity offering which includes a private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a landscaped rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, homeowners enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.
“APEX has enjoyed widespread appeal, drawing buyers from throughout New York City who appreciate the property’s well though-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” notes Adrienne Albert, CEO of The Marketing Directors, Inc. “The sales pace validates the quality and design of the product and indicates that the homes are priced correctly for today’s market.”
APEX features studio-to-three-bedroom residences priced from $370,000 to just over $1 million. A newly-streamlined budget has significantly lowered the monthly common charges at the building. Under the new program, the average estimated monthly common charge for a one-bedroom home is approximately $572.
The well-appointed residential floor plans at APEX offer approximately 476 to 1,810 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value. There are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.
APEX Condominium’s location within the Frederick Douglass Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.
An onsite sales office and furnished model homes are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website atwww.apexcondominiums.com.
ABOUT RCG LONGVIEW
RCG Longview (www.rcglongview.com), a real estate operating and investment management firm formed during 1999, is managed by Ramius LLC (www.ramius.com) and The Feil Organization (www.feilorg.com). Since inception, RCG Longview has invested in excess of $3.5 billion in real estate comprising over 420 transactions. RCG Longview’s experience is deep and diverse, spanning quality, ground-up residential development projects, such as APEX, as well as redevelopment and core investments in the residential, industrial, office and retail sectors. RCG Longview is an owner, developer, and lender. The managers and their principals have been investing in real estate for over 50 years and currently own and/or manage in excess of 25,500 residential apartments and over 20.6 million square feet of office/retail/industrial space.

RCG Longview was also closely involved in the ground-up development of Crystal Point, winner of the 2010 National Home Builder’s Award for Community of the Year and Urban Land Institute’s Project of the Year; and Liberty Terrace, both residential condominiums located in Jersey City, NJ. They have also been a part of the successful condominium conversions of 610 West 110th Street and 215 West 88th Street, both located in New York, NY.

HARLEM’S APEX SURGES TO 50% SOLD

via METRO

NEARLY 20 CLOSINGS COMPLETED AT NEW LUXURY CONDOMINIUM

Style, energy and a dynamic living experience, all at an exceptional value, come together at APEX Condominium. Located in the heart of Harlem at 2300 Frederick Douglass Boulevard and 124th Street, the new luxury condominium has quickly become the area’s hottest residential destination with an impressive 50% of its limited collection of 44 contemporary homes sold.

Many of the buyers are former renters who took advantage of the opportunity to own at APEX for approximately $1,908 per month – often less than what they were paying for in rent.

Situated atop the boutique Aloft hotel, APEX is proving to be the perfect complement to its vibrant neighborhood’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers convenient service to 33rd Street.

Urban-influenced, modern designs with stylish finishes and appointments create exceptional studio-to-three-bedroom floor plans offering 476 to 1,810 square feet at prices ranging from $370,000 to just over $1 million.

The unique APEX lifestyle is further enhanced through its exciting amenity offering, including a private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a landscaped rooftop terrace boasting panoramic views reserved exclusively for the residential condominium owners. In addition, homeowners enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

An onsite sales office and furnished model homes are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com

The Marketing Directors, Inc. is the property’s exclusive sales and marketing agent.

 

APEX Offering Plan Declared Effective; First Closings Underway

via The Mann Report Residential
APEX Condominium’s offering plan has been declared effective and the new luxury building in Harlem is already 40% sold—more than twice the required percentage.
Closings are underway and the first residents have moved into their new homes, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.
The fast-selling building is located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, in this burgeoning residential, retail and entertainment district. “Surpassing another important sales milestone and being able to welcome our initial buyers into their homes is extremely gratifying. We can now offer prospective buyers the ability to move quickly from purchase to occupancy in our limited number of remaining residences,” notes Richard Gorsky, who leads the RCG Long view team.
“We’re confident the impressive sales velocity we’ve achieved to date will now intensify thanks to this latest accomplishment.”

Apex Offering Plan Declared Effective; First Closings Underway

New Luxury Harlem Condominium Hits 40% Sold Mark

APEX Condominium’s offering plan has been declared effective and the new luxury building in Harlem is already 40% sold — more than twice the required percentage.

Closings are underway and the first residents have moved into their new homes, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

The fast-selling building is located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, in this burgeoning residential, retail and entertainment district.

“Surpassing another important sales milestone and being able to welcome our initial buyers into their homes is extremely gratifying. We can now offer prospective buyers the ability to move quickly from purchase to occupancy in our limited number of remaining residences,” notes Richard Gorsky, who leads the RCG Longview team.

“We’re confident the impressive sales velocity we’ve achieved to date will now intensify thanks to this latest accomplishment.”

Contributing to the sales success at APEX is a newly-streamlined budget and creative buy-down program which has significantly lowered the monthly common charges at the building. Under the new program, the average estimated monthly common charge for a one-bedroom home is approximately $572.

Also resonating with buyers is an impressive amenity offering which includes a private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, homeowners enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

APEX is clearly striking a chord with buyers throughout New York City who are responding to its well thought-out designs, upscale finishes and appointments, high level of amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc. “It’s exciting to reach the point where buyers are now moving in and enjoying all that this outstanding property has to offer.”

APEX features studio-to-three-bedroom residences priced from $340,000 to just over $1 million. The well-appointed residential floor plans offer approximately 476 to 1,810 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value.

There are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglass Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.

An onsite sales office and furnished model homes are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com.

ABOUT RCG LONGVIEW
RCG Longview (www.rcglongview.com), a real estate operating and investment management firm formed during 1999, is managed by Ramius LLC (www.ramius.com) and The Feil Organization (www.feilorg.com). Since inception, RCG Longview has invested in excess of $3.5 billion in real estate comprising over 420 transactions. RCG Longview’s experience is deep and diverse, spanning quality, ground-up residential development projects, such as APEX, as well as redevelopment and core investments in the residential, industrial, office and retail sectors. RCG Longview is an owner, developer, and lender. The managers and their principals have been investing in real estate for over 50 years and currently own and/or manage in excess of 25,500 residential apartments and over 20.6 million square feet of office/retail/industrial space.

RCG Longview was also closely involved in the ground-up development of Crystal Point, winner of the 2010 National Home Builder’s Award for Community of the Year and Urban Land Institute’s Project of the Year; and Liberty Terrace, both residential condominiums located in Jersey City, NJ. They have also been a part of the successful condominium conversions of 610 West 110th Street and 215 West 88th Street, both located in New York, NY.

Apex Condominiums Unveils New Summer Amenity

Brokers Weekly: The Common Touch in Harlem

The Sponsor of APEX Condominium has lowered the monthly common charges at the new luxury building in Harlem.

The average estimated monthly charge for a one-bednoom home is now approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

Addressing monthly common charges appears to be right on point as buyers have responded positively to the new program, with recent contracts pushing the 44-home building to the 30% sold mark.

“There’s tremendous public acceptance of APEX and we’re success fully attracting buyers from throughout New York City who appreciate the property’s well thought-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” said Adrienne Albert, CEO of The Marketing Directors, Inc.

“The early success has already led to price increases on some of the lines.”

Located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes situated on the top six floors of the new 12-story building which includes a 124-room Aloft hotel,

Residences are priced from the mid-$300,000′s to just over $1 million.

See the full clip here: Brokers Weekly – The Common Touch in Harlem – 6.15.11

Common Charges Cut at APEX

The Sponsor of APEX Condominium has lowered the monthly common charges at the new luxury building in Harlem.

Thanks to a newly-streamlined budget and a buy-down program, the average estimated monthly charge for a one-bedroom home is now approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors. Inc., the property’s exclusive sales and marketing agent.

Noting that the building has an at-tended lobby, rooftop said, “By streamlining the budget, we were able to create significant savings which combine with the new five-year Common Charge Buydown program to produce a compelling incentive for buyers to move forward today.”

Recent contracts have pushed the 44-home building to the 30% sold mark. Located at 2300 Frederick Douglass Boulevard, APEX features 44 condo on the top six floors of the new 12-story building which includes a 124-room Aloft hotel. Prices range from the mid-$300,000′s to just over $1 million.

See the full clip: Brokers Weekly – Apex

Sponsor Reduces Common Charges at Apex Condominium in Harlem

New Program Lowers Average Monthly Charge On a 1-Bedroom Home to Approximately $572

The Sponsor of APEX Condominium has significantly lowered the monthly common charges at the new luxury building in Harlem.

Thanks to a newly-streamlined budget and a creative buy-down program, the average estimated monthly charge for a one-bedroom home is now just approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

“One of the most distinguishing attributes of APEX is the high level of amenities and services offered here, including an attended lobby which is unique to the area, an expansive rooftop terrace offering dramatic panoramic views, an on-site gym and on-site parking,” notes Richard Gorsky who leads the RCG Longview team.

“We were intent on maintaining that lifestyle offering while reducing the estimated monthly costs for our buyers. By streamlining the budget, we were able to create significant savings which combine with the new five-year Common Charge Buydown program to produce a compelling incentive for buyers to move forward today.”

Addressing monthly common charges appears to be right on point as buyers have responded positively to the new program, with recent contracts pushing the 44-home building to the 30% sold mark.

“There’s tremendous public acceptance of APEX and we’re successfully attracting buyers from throughout New York City who appreciate the property’s well though-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc. “The early success has already led to price increases on some of the lines.”

Located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes situated on the top six floors of the new 12-story building which includes a 124-room Aloft hotel — the first hotel to open in Harlem in nearly a century.

The distinctive building’s studio-to-three-bedroom residences are priced from the mid-$300,000’s to just over $1 million. The homes enjoy a separate, private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, owners of these striking residences will enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

The well-appointed residential floor plans offer approximately 476 to 1,809 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value. Found throughout the homes are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglas Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.

An onsite sales office and furnished model home are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com.

ABOUT RCG LONGVIEW
RCG Longview (www.rcglongview.com), a real estate operating and investment management firm formed during 1999, is managed by Ramius LLC (www.ramius.com) and The Feil Organization (www.feilorg.com). Since inception, RCG Longview has invested in excess of $3.5 billion in real estate comprising over 420 transactions. RCG Longview’s experience is deep and diverse, spanning quality, ground-up residential development projects, such as APEX, as well as redevelopment and core investments in the residential, industrial, office and retail sectors. RCG Longview is an owner, developer, and lender. The managers and their principals have been investing in real estate for over 50 years and currently own and/or manage in excess of 25,500 residential apartments and over 20.6 million square feet of office/retail/industrial space.

RCG Longview was also closely involved in the ground-up development of Crystal Point, winner of the 2010 National Home Builder’s Award for Community of the Year and Urban Land Institute’s Project of the Year; and Liberty Terrace, both residential condominiums located in Jersey City, NJ. They have also been a part of the successful condominium conversions of 610 West 110th Street and 215 West 88th Street, both located in New York, NY.