APEX Offering Plan Declared Effective; First Closings Underway

via The Mann Report Residential
APEX Condominium’s offering plan has been declared effective and the new luxury building in Harlem is already 40% sold—more than twice the required percentage.
Closings are underway and the first residents have moved into their new homes, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.
The fast-selling building is located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, in this burgeoning residential, retail and entertainment district. “Surpassing another important sales milestone and being able to welcome our initial buyers into their homes is extremely gratifying. We can now offer prospective buyers the ability to move quickly from purchase to occupancy in our limited number of remaining residences,” notes Richard Gorsky, who leads the RCG Long view team.
“We’re confident the impressive sales velocity we’ve achieved to date will now intensify thanks to this latest accomplishment.”

A high point for APEX

APEX Condominium‘s offering plan has been declared effective and the new luxury building in Harlem is already 40% sold – more than twice the required percentage.

Closings are underway and the first residents have moved into their new homes, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

The building is located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street.

“Surpassing another important sales milestone and being able to welcome  our initial buyers into their homes is extremely gratifying. We can now offer prospective buyers the ability to move quickly from purchase to occupancy in our limited number of remaining residences,” noted Richard Gorsky, who leads the RCG Longview team.

“We’re confident the impressive sales velocity we’ve achieved to date will now intensify thanks to this latest accomplishment.”

Contributing to the sales success at APEX is a newly-streamlined budget and creative buy-down program which has lowered the monthlvcommon charges at the building. Under the new program, the average estimated monthly common charge for a one-bedroom home is approximately $572.

Adrienne Albert

Also resonating with buyers is an amenity offering, according to Adrienne Albert, CEO of The Marketing Directors.The development has a private, secured entrance with an attended lobby, residents-only elevators, storage, and arooftop terrace.

Homeowners also enjoy shared hotel amenities such as a bar, fitness center and on-site parking.

Apartments are priced from $340,000 to just over $1 million.

Apex Offering Plan Declared Effective; First Closings Underway

New Luxury Harlem Condominium Hits 40% Sold Mark

APEX Condominium’s offering plan has been declared effective and the new luxury building in Harlem is already 40% sold — more than twice the required percentage.

Closings are underway and the first residents have moved into their new homes, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

The fast-selling building is located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, in this burgeoning residential, retail and entertainment district.

“Surpassing another important sales milestone and being able to welcome our initial buyers into their homes is extremely gratifying. We can now offer prospective buyers the ability to move quickly from purchase to occupancy in our limited number of remaining residences,” notes Richard Gorsky, who leads the RCG Longview team.

“We’re confident the impressive sales velocity we’ve achieved to date will now intensify thanks to this latest accomplishment.”

Contributing to the sales success at APEX is a newly-streamlined budget and creative buy-down program which has significantly lowered the monthly common charges at the building. Under the new program, the average estimated monthly common charge for a one-bedroom home is approximately $572.

Also resonating with buyers is an impressive amenity offering which includes a private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, homeowners enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

APEX is clearly striking a chord with buyers throughout New York City who are responding to its well thought-out designs, upscale finishes and appointments, high level of amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc. “It’s exciting to reach the point where buyers are now moving in and enjoying all that this outstanding property has to offer.”

APEX features studio-to-three-bedroom residences priced from $340,000 to just over $1 million. The well-appointed residential floor plans offer approximately 476 to 1,810 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value.

There are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglass Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.

An onsite sales office and furnished model homes are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com.

ABOUT RCG LONGVIEW
RCG Longview (www.rcglongview.com), a real estate operating and investment management firm formed during 1999, is managed by Ramius LLC (www.ramius.com) and The Feil Organization (www.feilorg.com). Since inception, RCG Longview has invested in excess of $3.5 billion in real estate comprising over 420 transactions. RCG Longview’s experience is deep and diverse, spanning quality, ground-up residential development projects, such as APEX, as well as redevelopment and core investments in the residential, industrial, office and retail sectors. RCG Longview is an owner, developer, and lender. The managers and their principals have been investing in real estate for over 50 years and currently own and/or manage in excess of 25,500 residential apartments and over 20.6 million square feet of office/retail/industrial space.

RCG Longview was also closely involved in the ground-up development of Crystal Point, winner of the 2010 National Home Builder’s Award for Community of the Year and Urban Land Institute’s Project of the Year; and Liberty Terrace, both residential condominiums located in Jersey City, NJ. They have also been a part of the successful condominium conversions of 610 West 110th Street and 215 West 88th Street, both located in New York, NY.

Apex Condominiums Unveils New Summer Amenity

Brokers Weekly: The Common Touch in Harlem

The Sponsor of APEX Condominium has lowered the monthly common charges at the new luxury building in Harlem.

The average estimated monthly charge for a one-bednoom home is now approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

Addressing monthly common charges appears to be right on point as buyers have responded positively to the new program, with recent contracts pushing the 44-home building to the 30% sold mark.

“There’s tremendous public acceptance of APEX and we’re success fully attracting buyers from throughout New York City who appreciate the property’s well thought-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” said Adrienne Albert, CEO of The Marketing Directors, Inc.

“The early success has already led to price increases on some of the lines.”

Located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes situated on the top six floors of the new 12-story building which includes a 124-room Aloft hotel,

Residences are priced from the mid-$300,000′s to just over $1 million.

See the full clip here: Brokers Weekly – The Common Touch in Harlem – 6.15.11

Common Charges Cut at APEX

The Sponsor of APEX Condominium has lowered the monthly common charges at the new luxury building in Harlem.

Thanks to a newly-streamlined budget and a buy-down program, the average estimated monthly charge for a one-bedroom home is now approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors. Inc., the property’s exclusive sales and marketing agent.

Noting that the building has an at-tended lobby, rooftop said, “By streamlining the budget, we were able to create significant savings which combine with the new five-year Common Charge Buydown program to produce a compelling incentive for buyers to move forward today.”

Recent contracts have pushed the 44-home building to the 30% sold mark. Located at 2300 Frederick Douglass Boulevard, APEX features 44 condo on the top six floors of the new 12-story building which includes a 124-room Aloft hotel. Prices range from the mid-$300,000′s to just over $1 million.

See the full clip: Brokers Weekly – Apex

Queer Eye Guy Takes Model to New Heights



At Linden78, the full-service luxury Upper West Side condominium, the latest trend is the sale of entire lines.

Sales were brisk out of the gate for the 21-story boutique property, with the building reaching the 80% sold threshold within months of opening. The building is selling at a clip rarely seen – even in the fast paced Manhattan market.

The latest push has been spurred on by big name designers crafting beautiful model homes.

Linden78′s A-line model, designed by interior designer Thorn Filicia of Queer Eye for the Straight Guy fame, proved to be an outstanding hit with buyers.

Filicia’s fresh design helped buyers to better picture Linden78 as their home. These 2,306 s/f, three-bedroom, three-bath residences, priced between $3.2 and $3.73 million, are now sold out.

Linden78′s entire 13-line — consisting of four-bedroom, three-and-a-half-baths, the most expensive of which was $4 million — sold out in three weeks after the model residence was introduced.

The model was designed by Los Angeles-based real estate stagers and decorators Meridith Baer & Associates. The decorator used neutral pallets, lighter fabrics and finishes (i.e. linen white sofa) and custom designed furniture to create clean, non-specific, and open living spaces.

“Furnished models are always a helpful sales tool, but the customer response to both Thom Filicia’s and Meridith Baer & Associates’ designs was really quite remarkable,” said Christopher Westley, a sales and marketing advisor working
on behalf of ownership.

“Continuing the success we’ve seen with the model homes, we are now introducing a full floor penthouse home.”

On the market for $6,040,000, Penthouse 20 is over 3,000 s/f with three bedrooms, 3.5 baths, an entry foyer, fireplace, and en suite master bath with private dressing room.

“The new Penthouse model was designed to showcase the panoramic views, spacious entertaining space, and privacy of this just released 20th floor home,” said Jacqueline Urgo, president of The Marketing Directors, Inc., Linden78′s exclusive sales and marketing agent.

“We saved our penthouse homes for the finale of our sales program and are thrilled with the great response we are getting to the model and the amount of sales activity we are seeing.”

Located at 230 West 78th Street, between Broadway and Amsterdam Avenue, Linden78 was designed by Handel Architects.

Each of the homes in the 21-story building feature an eat-in, gourmet chef’s kitchen, many with windowed breakfast area, Pietro Bianco Luna countertops and stainless steel appliances by Viking and Miele, and InSinkErator disposals.

Bathrooms have Lagos Azul limestone floors, Luce di Luna countertops, Mezzanine Mink glass wall tiles, Waterworks sconces, Kohler six-foot Tea-for-Two soaking tubs and oversized stall showers.

Homes are prewired for Verizon Fios, Wi-Fi and the option of a CytexOne automation system that offers virtual control of heating/cooling and audio/visual systems, lighting and window shades.

Each apartment has full size Miele side-by-side washer and dryers, and central air, allowing residents to dial up any temperature in any room of the home.
Amenities of Linden78 include a fitness center, children’s playroom, cold storage room and 24-hour attended lobby. There is also a landscaped roof-top terrace and Linden Garden.

See the full clip: Brokers Weekly – Linden78

Sponsor Reduces Common Charges at Apex Condominium in Harlem

New Program Lowers Average Monthly Charge On a 1-Bedroom Home to Approximately $572

The Sponsor of APEX Condominium has significantly lowered the monthly common charges at the new luxury building in Harlem.

Thanks to a newly-streamlined budget and a creative buy-down program, the average estimated monthly charge for a one-bedroom home is now just approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

“One of the most distinguishing attributes of APEX is the high level of amenities and services offered here, including an attended lobby which is unique to the area, an expansive rooftop terrace offering dramatic panoramic views, an on-site gym and on-site parking,” notes Richard Gorsky who leads the RCG Longview team.

“We were intent on maintaining that lifestyle offering while reducing the estimated monthly costs for our buyers. By streamlining the budget, we were able to create significant savings which combine with the new five-year Common Charge Buydown program to produce a compelling incentive for buyers to move forward today.”

Addressing monthly common charges appears to be right on point as buyers have responded positively to the new program, with recent contracts pushing the 44-home building to the 30% sold mark.

“There’s tremendous public acceptance of APEX and we’re successfully attracting buyers from throughout New York City who appreciate the property’s well though-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc. “The early success has already led to price increases on some of the lines.”

Located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes situated on the top six floors of the new 12-story building which includes a 124-room Aloft hotel — the first hotel to open in Harlem in nearly a century.

The distinctive building’s studio-to-three-bedroom residences are priced from the mid-$300,000’s to just over $1 million. The homes enjoy a separate, private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, owners of these striking residences will enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

The well-appointed residential floor plans offer approximately 476 to 1,809 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value. Found throughout the homes are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglas Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.

An onsite sales office and furnished model home are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com.

ABOUT RCG LONGVIEW
RCG Longview (www.rcglongview.com), a real estate operating and investment management firm formed during 1999, is managed by Ramius LLC (www.ramius.com) and The Feil Organization (www.feilorg.com). Since inception, RCG Longview has invested in excess of $3.5 billion in real estate comprising over 420 transactions. RCG Longview’s experience is deep and diverse, spanning quality, ground-up residential development projects, such as APEX, as well as redevelopment and core investments in the residential, industrial, office and retail sectors. RCG Longview is an owner, developer, and lender. The managers and their principals have been investing in real estate for over 50 years and currently own and/or manage in excess of 25,500 residential apartments and over 20.6 million square feet of office/retail/industrial space.

RCG Longview was also closely involved in the ground-up development of Crystal Point, winner of the 2010 National Home Builder’s Award for Community of the Year and Urban Land Institute’s Project of the Year; and Liberty Terrace, both residential condominiums located in Jersey City, NJ. They have also been a part of the successful condominium conversions of 610 West 110th Street and 215 West 88th Street, both located in New York, NY.

First Time Home Buyer Financing Night

New York City’s Linden78 Tower Premiers as Newest Boutique Residences on Upper West Side

Over 50-Foot Living Room of PH 20, a full floor home at Linden 78, on the market for $6.04 million; Courtesy of Michael Chimento

Linden78, the Upper West Side’s premiere boutique luxury condominium, has recently introduced its rare, full floor homes. These five unique residences range from 3,000 square feet to 4,721 square feet and some boast substantial outdoor space.

“If you are looking for a full floor home in a new development on the Upper West Side, we are the ultimate option,” says Jacqueline Urgo, president of The Marketing Directors, Inc., the exclusive sales and marketing agent for Linden78. “We are offering an opportunity that no one else in the area can provide. When your elevator stops right inside your apartment, you know you’ve arrived.”

Since coming on the market in late fall, the 21-story, 32-residence building, located at 230 West 78th Street, between Broadway and Amsterdam Avenue, has been selling at an exceptional rate, averaging a sale per week. The full floor homes are poised to move quickly due to their scarcity and appeal.

PH21, comprising the top floor of the building, is priced at $6,925,000. This 3,006-square-foot penthouse features three bedrooms, three-and-a-half baths, 10-foot ceilings, and a private rooftop terrace accessed by a spiral staircase. With stunning views on all four sides, this residence showcases the height of upscale Manhattan living.

The largest full floor residence, on the 15th floor, is 4,721 square feet. “This kind of space is unheard of in Manhattan,” notes Christopher Westley, who oversees Sales and Marketing on behalf of the owners. “You really feel like you are walking into several homes, plus you are getting the views, amenities and entertainment only Manhattan can provide.” Priced at $8,395,000, this home not only features five bedrooms and four-and-a-half baths, but also a formal dining room, eat-in kitchen, a family room and a living room.

The full floor residences, as with all the building’s homes, feature nine to 11-foot ceilings, walk-in closets, full size Miele side-by-side washers and dryers, and zoned central air which keep every room in the home at the resident’s preferred temperature. Although Linden78 features distinct prewar design elements such as classic brick facing and Parisian-style balustrades, the homes are equipped with exceptionally modern touches. Each has a gourmet chef’s kitchen, classic Pietro Bianco Luna countertops, sleek stainless steel appliances by Viking and Miele, InSinkErator disposals, and abundant counter space. Bathrooms are elegantly designed with Lagos Azul limestone floors, Luce di Luna countertops, Mezzanine Mink glass wall tiles, Waterworks sconces, Kohler six-foot Tea-for-Two soaking tub and oversized glass stall shower.

Oversized two- , three- and four- bedroom homes are also available at Linden78, with prices starting at just over $1.5 million. With a maximum of two homes per floor, every resident is offered privacy and serenity not available in most Manhattan buildings.

Linden78 is developed by Amsterdam 78, LLC. Immediate occupancy is available. For more information please contact the sales office at 212-724-0020 or by visiting www.linden78.com.