RESIDENTIAL LIFE BEGINS ON AN UPBEAT AT THE VUE

via Antoinette Martin/GLOBE ST.com

NEW BRUNSWICK – Upscale rentals and penthouse condominiums are drawing strong early response at downtown New Brunswick’s The Vue, a building that offers walkway access to the train station close by.

About 25% of the 150 rental residences have been leased and ten penthouse condominium homes have been sold in the first three months, according to the New Brunswick Development Corp. Pennrose Properties is a partner with DEVCO in developing the complex.

The Vue, a luxury multifamily building in downtown New Brunswick, is 25% leased.

Jacqueline Urgo, president of The Marketing Directors, Inc., which is handling both leasing and sales, tells GlobeSt.com, “The building is finding its market with a rare offering of both condominium and rental residences that appeals to people with different lifestyle needs and requirements. The development represents the continued evolution of New Brunswick from a collegiate center to a more rounded and sophisticated downtown location.”

The residences at The Vue are situated on the upper floors of a 23-story building next to Rutgers University, which offers retail and commercial space, plus a 657-space parking garage on the first eight stories.

The 42 penthouse condos are located on the uppermost three floors of New Brunswick’s new tallest building, which provides skyline and Raritan River views. One- and two-bedroom condominium homes at The Vue range in size from 773 to 1,216 square feet and prices start at $277,000.

Rentals are also available in one- and two-bedroom configurations. The apartments have hardwood floors in living and dining rooms, gourmet, stainless steel GE Energy Star appliances, and in-home washer and dryers. Monthly rents start at $1,800.

A full-scale Barnes & Noble book store and a Brother Jimmy’s BBQ restaurant will anchor 57,000 square feet of retail space.

The building is connected from its location at Somerset Street and Easton Avenue in the heart of downtown via a covered and lighted walkway to the train station, which offers express service into Manhattan and Philadelphia.

The Vue has partnered with Verizon Virtual Concierge service to provide residents with the ability to remotely manage dining and building event reservations, and obtain service from local venders.

THE VUE GRAND OPENS TO THE PUBLIC WITH LUXURY CONDOMINUM AND RENTAL RESIDENCES

The City’s Tallest Residential Tower is Located Adjacent to Downtown New Brunswick’s Train Station

NEW BRUNSWICK, January 11, 2012 – The Vue has officially grand opened to the public with a unique mix of Penthouse condominium and luxury rental residences in the heart of New Brunswick, NJ’s burgeoning downtown district.

Ideally located on Somerset Street and Easton Avenue with direct walkway access to New Brunswick’s train station, which offers express service into Manhattan and Philadelphia, the 23-story building is the City’s tallest, offering impressive views of the Raritan River and New Brunswick skyline. The first eight stories consist of 57,000 square-feet of retail space including a full-scale Barnes & Noble to also serve as the bookstore for Rutgers University and a Brother Jimmy’s BBQ restaurant, 57,500 square feet of commercial space and a 657-vehicle parking garage, according to New Brunswick Development Corporation (DEVCO) and Pennrose Properties, the partnership developing The Vue.

Situated on top of the retail component is a 14-story residential tower that houses 150 upscale rental residences and 42 Penthouse condominiums that occupy the top three floors. Initial occupancy for the residential homes is expected in February.

“The Vue is a gateway to New Brunswick,” says Christopher J. Paladino, President of DEVCO. “New Brunswick is a sophisticated urban destination and The Vue brings an iconic new building to the City featuring exceptional homes, first-class amenities, and a convenient location encouraging the use of public transportation.”

“This is a true transit-oriented development,” adds Timothy Henkel, Senior Vice President of Pennrose Properties, LLC. “We will appeal to both current New Brunswick residents looking to upgrade their lifestyle as well as those from surrounding areas who are attracted to the City’s pedestrian-friendly, convenient, downtown lifestyle.”

The Vue has debuted with two professionally-decorated model residences. One home displays the luxury finishes and appointments of the condominiums, while the second model illustrates those of the rental residences.

One- and two-bedroom condominium homes at The Vue range in size from 773 to 1,216 square feet of living space and are initially priced from $277,000. The well-appointed residences feature hardwood flooring throughout the living and dining room, recessed lighting, and open gourmet kitchens complete with custom cabinetry, granite countertops and backsplashes, and state-of-the-art, stainless steel GE Energy Star appliance packages. Master baths are adorned with silvery gray granite countertops and marble flooring, elegant arctic white title shower surrounds, custom café vanities with polished chrome fixtures and glass-enclosed showers. Each home also includes a washer and dryer.

The Vue also offers a mix of one- and two-bedroom rental homes with myriad upscale features, including hardwood flooring in living and dining rooms, gourmet kitchens with grey oak cabinetry, quartz countertops and stainless steel GE Energy Star appliances; luxurious master baths and in-home washer and dryers. Monthly rents for these residences begin from $1,800.

“The rare offering of both condominium and rental residences opens this community up to consumers with a wide range of lifestyle needs, all of whom will appreciate the exceptional value found here in terms of upscale finishes, superb amenities and services and an ultra convenient location,” notes Jacqueline Urgo, President of The Marketing Directors, Inc., exclusive sales and leasing agent for The Vue.

“Resort-like amenities include an attended, custom designed lobby; fully-equipped fitness center and residents-only lounge featuring a billiards table, flat screen televisions, WiFi business bar and a separate catering kitchen and conference room. The Vue has also partnered with Verizon’s Virtual Concierge service to provide residents with additional services such as dining and building event reservations, and the ability to manage local venders (i.e. drycleaner, florist, housekeeping service, etc.) remotely. Residents will also appreciate the convenience of direct access to the New Brunswick Train Station and on-site parking garage, as well as a location next to Rutgers University and all the entertainment and cultural delights of New Brunswick.”

Designed by Manhattan-based Meltzer/Mandl Architects, PC, the building’s exterior is notable for its multi-toned red brick and white façade and distinguishing exterior

“R-U-T-G-E-R-S” clock above the street level entrance to the Barnes & Noble College Bookstore. Additional retail and commercial space already secured at the building include offices for the New Brunswick Parking Authority and Starbucks, while the 62,000 square-foot RWJ Fitness & Wellness Center along with The Fresh Grocer, a full-service supermarket, are currently under construction across the street and slated to open fall 2012.

For additional information on The Vue, please call 732-828-0111 or visit www.TheVuenj.com. The building is located at 110 Somerset Street, New Brunswick, NJ. The onsite sales and leasing office is open Monday thru Friday from 10:00am to 6:00pm and Saturday and Sunday from 11:00am to 6:00pm.

 

Marketing Directors Tapped for Gateway Project

Developers New Brunswick Development Corporation (DEVCO) and Pennrose Properties have brought on The Marketing Directors as the exclusive agent for New Brunswick’s newest mixed-use residential tower.

The company already successfully completed two of the first market-rate projects in New Brunswick.

Construction on the new $150 million project, temporarily dubbed the Gateway Transit Village, is already well underway, with completion expected in early 2012.

Designed by Manhattan-based Meltzer/Mandl Architects, PC, the 24-story building will be the city’s tallest with the first ten-stories consisting of 57,000
of commercial space and a 657-vehicle parking garage.

Situated on top of the retail component will be a 14-story glass residential tower that will house 150 rental residences and 42 condominiums that will occupy the top three floors.

Jacqueline Urgo, president of The Marketing Directors, said, “When we started the campaigns at Riverwatch Commons and Hiram Square nearly 15 years ago, New Brunswick was on the verge of becoming more than just a college town.

“Today, thanks in large part to the vision and efforts of DEVCO, it’s a dynamic urban destination offering a vibrant, culturally-stimulating setting for a diverse resident base. We’re delighted to introduce this significant new offering to the public.”

Retail and commercial space already secured at the building include a Barnes & Noble College Bookstore, offices for the New Brunswick Parking Authority and Starbucks, while the Robert Wood Johnson Wellness Center is located across the street.

See the full clip: Brokers Weekly – Gateway

Mixed-Use Gateway Tower to Include High-Rise Residences

The Marketing Directors, Inc., has successfully completed two of the first market-rate projects in New Brunswick. Now, developers New Brunswick Development Corporation (DEVCO) and Pennrose Properties have brought the firm in as the exclusive marketing, sales and leasing agent for New Brunswick’s newest mixed¬use residential tower,rising in the heart of this Middlesex County town’s downtown area.

Construction on the $150 million project, temporarily dubbed the Gateway Transit Village, is already well underway, with completion expected in early 2012. Designed by Manhattan based Meltzer/ Mandl Architects, PC, the 24-story building will be the city’s tallest. The first ten stories will consist of 57,000 square feet of retail space, 57,500 square feet of commercial space and a 657-vehicle parking garage.

Situated on top of the retail component will be a 14-story glass residential tower that will house 150 rental residences and 42 condominiums that will occupy the top three floors.

“Our experience in New Brunswick and strong track record with high-profile, ur¬ban- mixed-use projects such as Pier Village in Long Branch, The Shipyard in Hoboken and various other developments in Jersey City, Morristown and New York City, make us uniquely positioned to deliver an effective marketing, sales and leasing program for this property,” said Jacqueline Urgo, president of The Marketing Directors, Inc.

The company has served many of the in¬dustry’s most prominent developers across the United States and Canada since 1980.

Located on Easton Avenue and Somerset Street, the Gateway Transit Village will be situated in the heart of New Brunswick’s downtown area adjacent to the Rutgers University campus. The building’s commu¬nity- friendly design connects it directly to the New Jersey Transit/Amtrak station.

Retail and commercial space already secured at the building include a Barnes & Noble College Bookstore for Rutgers, offices for the New Brunswick Parking Authority and Starbucks, while the Robert Wood Johnson Wellness Center is located across the street.

$150M Transit Village on Track For New Brunswick


Gateway Transit Village

New Brunswick Development Corp. and Pennrose Properties have named the Marketing Directors the exclusive marketing, sales and leasing agent for a $150-million mixed-use tower to be completed in 2012.

Temporarily named Gateway Transit Village, the 24-story building will be the city’s tallest with the first 10 stories consisting of 57,000 square feet of retail space, 57,500 square feet of commercial space and a 657-vehicle parking garage. Atop the commercial space will be 14 stories of residences, consisting of 150 rental apartments and 42 condominiums. A public space with outdoor seating also is included. The complex is adjacent to the New Brunswick train station.

“The project is located right in the heart of New Brunswick,” notes Jacqueline Urgo, president of the Marketing Directors, New York City. Already leased are a Barnes & Noble College Bookstore for Rutgers University, offices for the New Brunswick Parking Authority and Starbucks. Asking office rents in the downtown area around $24 per square foot to $27 per square foot, according to LoopNet. A current downtown retail listing is asking for $27 per square foot.

Read the article from GlobeSt.com.

The Marketing Directors to Oversee Sales & Leasing of a New Residential Tower in New Brunswick

By Betsy Kraat

The Marketing Directors, Inc. successfully completed two of the first market-rate projects in New Brunswick.

Now, developers New Brunswick Development Corporation (DEVCO) and Pennrose Properties have brought the firm in as the exclusive marketing, sales and leasing agent for New Brunswick’s newest mixed-use residential tower rising in the heart of this Middlesex County town’s burgeoning downtown area.

Construction on the $150 million project, temporarily dubbed the Gateway Transit Village, is already well underway, with completion expected in early 2012. Designed by Manhattan-based Meltzer/Mandl Architects, PC, the 24-story building will be the city’s tallest with the first ten-stories consisting of 57,000 square feet of retail space, 57,500 square feet of commercial space and a 657-vehicle parking garage. Situated on top of the retail component will be a 14-story glass residential tower that will house 150 rental residences and 42 condominiums that will occupy the top three floors.

“Our experience in New Brunswick and strong track record with high-profile, urban mixed-use projects such as Pier Village in Long Branch, The Shipyard in Hoboken, and various other developments in Jersey City, Morristown and New York City, make us uniquely positioned to deliver an effective marketing, sales and leasing program for this property,” notes Jacqueline Urgo, President of The Marketing Directors, Inc., which has been serving many of the industry’s most prominent developers across the United States and Canada since 1980.

Located on Easton Avenue and Somerset Street, the Gateway Transit Village will be situated in the heart of New Brunswick’s bustling downtown area just steps from the Rutgers College campus. The building’s community-friendly design connects it directly to the New Jersey Transit/Amtrak station.

Retail and commercial space already secured at the building include a Barnes & Noble College Bookstore for Rutgers, offices for the New Brunswick Parking Authority and Starbucks, while the Robert Wood Johnson Wellness Center is located across the street.

See the article in NJand.com.

The Marketing Directors to Oversee Sales and Leasing of a New Residential Tower in New Brunswick, N.J.

New Mixed-Use Project Will Bring Condos, Rentals and 57,000 S/F of Retail Space To the Heart of this Thriving Downtown District

The Marketing Directors, Inc. successfully completed two of the first market-rate projects in New Brunswick, N.J. Now, developers New Brunswick Development Corporation (DEVCO) and Pennrose Properties have brought the firm in as the exclusive marketing, sales and leasing agent for New Brunswick’s newest mixed-use residential tower rising in the heart of this Middlesex County town’s burgeoning downtown area.

Construction on the $150 million project, temporarily dubbed the Gateway Transit Village, is already well underway, with completion expected in early 2012. Designed by Manhattan-based Meltzer/Mandl Architects, PC, the 24-story building will be the city’s tallest with the first ten-stories consisting of 57,000 square feet of retail space, 57,500 square feet of commercial space and a 657-vehicle parking garage. Situated on top of the retail component will be a 14-story glass residential tower that will house 150 rental residences and 42 condominiums that will occupy the top three floors.

“Our experience in New Brunswick and strong track record with high-profile, urban mixed-use projects such as Pier Village in Long Branch, The Shipyard in Hoboken, and various other developments in Jersey City, Morristown and New York City, make us uniquely positioned to deliver an effective marketing, sales and leasing program for this property,” notes Jacqueline Urgo, President of The Marketing Directors, Inc., which has been serving many of the industry’s most prominent developers across the United States and Canada since 1980.

“When we started the campaigns at Riverwatch Commons and Hiram Square nearly 15 years ago, New Brunswick was on the verge of becoming more than just a college town. Today, thanks in large part to the vision and efforts of DEVCO, it’s a dynamic urban destination offering a vibrant, culturally-stimulating setting for a diverse resident base. We’re delighted to introduce this significant new offering to the public.”

Located on Easton Avenue and Somerset Street, the Gateway Transit Village will be situated in the heart of New Brunswick’s bustling downtown area just steps from the Rutgers College campus. The building’s community-friendly design connects it directly to the New Jersey Transit/Amtrak station.

Retail and commercial space already secured at the building include a Barnes & Noble College Bookstore for Rutgers, offices for the New Brunswick Parking Authority and Starbucks, while the Robert Wood Johnson Wellness Center is located across the street.