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First Group of Harrison Station Rentals Are Fully Leased

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Via GlobeSt.com/ANTOINETTE MARTIN

Harrison Station is now 100% occupied.

HARRISON, NJ-All 275 units are now leased and occupied at the first Harrison Station complex, Greg Russo, a principal of Ironstate Development, tells GlobeSt.com. Debuting last September as the first rental project in a planned mixed-use community on 245 acres around a PATH Station, the building leased quickly from the start.

“We were able to stop offering concessions by March, and are now seeing some decent rent increases,” says Russo. Because the project was the first luxury rental building to go up in a raw post-industrial area where abandoned warehouse buildings still stand on surrounding streets, a month’s free rent was originally offered as enticement.

The development features an Olympic-size outdoor pool and deck, a fitness center, and other amenities. The exclusive marketing and leasing agent for the property was The Marketing Directors, which is based in New York and which has long been active selling and leasing apartments on New Jersey’s Gold Coast.

Ironstate, which has Pegasus Group as a partner in Harrison, is to begin work within a few months on a 136-room Element by Starwood hotel adjacent to the rental complex and PATH station. Also, by the end of the year, the companies will break ground on a second residential complex, Russo says.

The partners are only two of six development companies at work on projects under way at the massive redevelopment site. Russo Development, headed by Edward Russo – no relation to Greg – has begun construction of a 300-unit rental apartment building.

Heller Industrial has nearly completed demolition of buildings across Frank E. Rogers Boulevard from the PATH station, which is itself scheduled to be rebuilt starting next year. Heller expects to begin work on a mixed-use structure including 65 rentals by the end of the year.

The Ironstate/Pegasus building includes almost 13,000 square feet of street-level space, and Russo says this is also filling up. A Five Guys restaurant is now open at the site, and Russo reported recent lease-signings with a Pronto Gourmet market, Fakara restaurant and the hair salon Pro Cut.

Harrison Station Grand Opens With Luxury Rentals

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via Betsey Kraat/New Jersey & Co.

HARRISON–A once industrial center is continuing its transition into a residential neighborhood with the opening of Harrison Station, a new luxury rental community ideally situated next to the Harrison PATH Station in this Hudson County town.

With leasing now officially underway for the community’s first phase of 275 studio, one- and two-bedroom residences and the availability of immediate occupancy, the launch of Harrison Station will reenergize the town of Harrison with modern residences, a wide array of amenities, and street-level retail. The town has already seen the opening last year of a 25,000-seat stadium for the New York Red Bulls professional soccer team and the completion of a four-story parking deck available, in part, for Harrison Station residents.

Harrison Station is rising on a 27-acre site that will ultimately feature 2,600 luxury residences, 80,000 square-feet of retail and a hotel with a retail concourse, according to Ironstate Development Company and The Pegasus Group, a joint venture partnership which is developing the New Urbanism master-planned community.

“Harrison is one of the few remaining untapped regions of the New Jersey Gold Coast,” notes Michael Barry, President of Ironstate Holdings, LLC.

“It all starts with our location adjacent to the Harrison PATH Station which offers convenient mass transit service to downtown Newark in 2-3 minutes, Jersey City in ten minutes, Hoboken in 15 minutes and Manhattan in approximately 20 minutes. The site is also just off of Interstate 280 with quick access to the NJ Turnpike. Until now, what’s been missing from Harrison is a new, modern residential offering with a full suite of amenities and supportive street-level retail and dining options to create a comprehensive, lifestyle experience. Harrison Station fills that void and offers a more affordable alternative to downtown Jersey City and Hoboken.”

Monthly rents at Harrison Station currently range from the $1,200’s for studios, from the $1,600’s for one-bedroom homes and from the $2,200’s for two-bedroom residences. Three fully-furnished model homes are open for public viewing.

“The expansive residences feature the best of contemporary architecture and design for stylish, comfortable living,” notes Jacqueline Urgo, President of The Marketing Directors, Inc., Harrison Station’s exclusive leasing and marketing agent. “High ceilings, oversized windows, abundant closets, designer finishes, and chef-inspired kitchens with top-of-the-line GE appliance packages are just a few of the details that make the living experience so exceptional.”

In addition to the well-designed residences, Harrison Station residents enjoy a wide array of onsite amenities, including a two-story attended lobby, state-of-the-art fitness center, residents’ lounge with large-screen TVs and ping pong table, landscaped courtyard with outdoor pool, a beach volleyball court and a parking garage.

“Our goal is to create a vibrant mixed-use community in Harrison in the same vein as Hoboken and Jersey City that respects the industrial past of the neighborhood,” notes Richard Miller, a Principal with The Pegasus Group. “The pedestrian-friendly design and easy access to mass-transit service should appeal to professionals and anyone interested in the New Urbanism lifestyle.”